Julie Haddon was named Senior Vice President of Marketing for NFL Media it was announced today by Dawn Hudson, Executive Vice President/Chief Marketing Officer.
Julie brings more than 20 years of experience in media marketing and entertainment to the NFL. In her new position, Julie will be responsible for the brand and marketing strategies for all NFL Media properties, which include NFL Network, NFL Now, NFL Mobile, NFL.com, NFL Films and NFL RedZone. Additionally, Julie will ensure the continued growth of the NFL audience and will increase the visibility of league initiatives across internal and external media platforms.
Prior to joining the NFL, Julie served as the founder and CEO of The Marketing Farm, a strategy consultancy which advised prominent brands such as Lucas Film, Google, Apple, HBO's acclaimed show "Silicon Valley," and the NFL, where she served as Executive Producer of the inaugural NFL Women's Summit. As a consultant, Julie was an early marketing leader at Twitter and SoFi, helping to transform both companies from startups into multi-billion dollar valued brands.
Julie's marketing experience also includes serving as Head of Marketing and Business Development at DreamWorks in their computer animation unit, leading the marketing department at 20th Century Fox Animation's Blue Sky Studios, Vice President of Marketing at Scribd, and Senior Director of Marketing and Social Media at eBay.
Julie started her career with the Los Angeles Dodgers before moving on to Major League Marketing, a sports trading card licensee with the NFL, NHL and MLB.
A graduate from Indiana University with a B.A. in Journalism, Julie was a member of the Hoosiers softball team, and also holds an Executive Management Program certificate from Stanford University's Graduate School of Business.
Julie is married with three children.
ABOUT NFL MEDIA
NFL Media is comprised of NFL Network, NFL Films, NFL.com, NFL Now, NFL Mobile from Verizon and NFL RedZone.
Seven days a week, 24 hours a day, 365 days a year, fans turn to NFL Network to receive information and insight straight from the field, team headquarters, league offices and everywhere the NFL is making news. Launched in 2003, NFL Network gives fans unprecedented year-round inside access to all NFL events, including the Super Bowl, Playoffs, regular season, preseason, Pro Bowl, Pro Football Hall of Fame induction weekend, NFL Draft, NFL Scouting Combine, Senior Bowl, league meetings, minicamps and training camps.
For fans on the go, all NFL Network programming can also be streamed live on the NFL Mobile from Verizon app (NFL.com/mobile) and via Watch NFL Network on tablet (NFL Mobile and Watch NFL Network apps), PC (NFL.com/watch), Xbox One and Xbox 360(NFL on Xbox app) and other connected TV devices (NFL app on Apple TV and Playstation 4). Watch NFL Network access is available for NFL Network subscribers of participating TV providers. For more information, go to NFL.com/nflnetwork. NFL.com is the exclusive internet home of NFL Network.
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