Thursday Night Football Continues Dominance in Primetime
THURSDAY NIGHT FOOTBALL on Thursday, September 28 featuring the Green Bay Packers beating the Chicago Bears 35-14 was seen on an average minute audience basis by 15.1 million viewers across all platforms, including CBS Television Network, NFL Network, Amazon Prime Video, NFL Digital and CBS digital platforms.
THURSDAY NIGHT FOOTBALL is produced by CBS Sports. CBS sells and airs the national commercials for CBS THURSDAY NIGHT FOOTBALL games across every platform, creating incremental value and distribution for CBS clients and sponsors.
Last night's telecast on CBS and NFL Network scored increases in ratings and viewership from last year's comparable game (Chicago-Green Bay; 10/20/16). Last night's Chicago-Green Bay game was seen by an average of 14.6 million television viewers, up +3% (14.2 million for the same match-up in 2016) and earned a national household rating/share of 8.9/17, up from a 8.6/15, according to Nielsen live plus same day national ratings. The average digital audience for last night's THURSDAY NIGHT FOOTBALL game across Amazon Prime Video, NFL Mobile from Verizon, Watch NFL Network, the NFL app on Microsoft, NFL Game Pass (International) and on CBS digital platforms was 488,000.
Television viewership of the Chicago-Green Bay game peaked at 16.6 million viewers with a rating/share of 10.0/18 from 9:00-9:16 PM, ET.
TNF on CBS and NFL Network won in primetime, handily beating the other networks. CBS/NFL Network's primetime viewership for Premiere Week Thursday Night of 14.0 million was +324% ahead of FOX (3.3 million), +115% ahead of NBC (6.5 million) and +109% ahead of ABC (6.7 million).
In total, CBS and NFL Network's coverage of the Chicago-Green Bay game was watched in all-or-part by 48.1 million viewers on television, with a minimum of one minute viewed. In total, 2.2 million viewers initiated a stream of THURSDAY NIGHT FOOTBALL across all digital properties.
Amazon Prime Video reached a total of 1.9 million combined viewers worldwide for the NFL Thursday Night Kickoff pregame show and the Chicago-Green Bay game. For the THURSDAY NIGHT FOOTBALL game alone, 1.6 million worldwide viewers initiated a stream on Amazon Prime Video. The average worldwide audience watching THURSDAY NIGHT FOOTBALL for at least thirty seconds on Amazon Prime Video was 372,000, with each viewer watching an average of 55 minutes.
For a complete listing of all the ways to watch THURSDAY NIGHT FOOTBALL, please visit NFL.com/TNF.