Fans who attend Super Bowl LVI will receive a customized NFT to commemorate once in a lifetime gameday experience
New York, NY – (February 2, 2022) – The National Football League (NFL) announced today new opportunities for fans to receive virtual commemorative tickets in the form of non-fungible tokens (NFTs) to celebrate Super Bowl LVI in Los Angeles on February 13, 2022.
As the first Super Bowl at full fan capacity with complete mobile ticketing, Super Bowl LVI presents the League with a special opportunity to leverage NFTs as a tool to engage and celebrate fans. Each fan who attends Super Bowl LVI will receive a complimentary, customized NFT featuring their unique section, row, and seat to commemorate gameday, providing a digital keepsake from their Super Bowl experience.
"We first began offering virtual commemorative ticket NFTs to fans during the regular season. We witnessed great success with this one-of-a-kind fan experience, which provided the momentum to continue this program throughout the postseason and ultimately at Super Bowl LVI in Los Angeles," said Bobby Gallo, SVP, Club Business Development, NFL. "Collecting ticket stubs has always been something our fans love to do, especially for the season's biggest game, and offering customized Super Bowl NFTs allows us to enhance the gameday experience, while also enabling us to further evaluate the NFT space for future ticketing and event engagement opportunities."
Super Bowl LVI also marks the Super Bowl's return to Los Angles for the first time in almost 30 years. To celebrate the return of the Super Bowl to LA as well as the previous Super Bowls hosted in LA (Super Bowl I, VII, XI, XIV, XVII, XXI, XXVII), the NFL will release a series of seven historic commemorative NFTs for purchase. A new NFT will be released every day beginning on February 6 and culminate on February 13 with the release of an NFT featuring the current Super Bowl LVI ticket artwork designed by a local Southern California artist.
During the 2021 regular season, the NFL launched an innovative program combining the rapidly expanding world of NFTs with NFL gameday ticket stubs. Fans who attended select games during the 2021 regular season were eligible to receive complimentary virtual commemorative tickets in the form of an NFT. Over 250 thousand complimentary NFTs were delivered to fans, while a limited number of additional NFTs were made available for purchase.
Today, February 2, the NFL will release the club specific NFTs for the Super Bowl LVI participating teams, the Los Angeles Rams and the Cincinnati Bengals, and later this month will release a final NFT of the Super Bowl LVI winning team.
To learn more on the opportunities to receive a postseason NFT, including Super Bowl LVI NFTs, available on the NFL's NFT marketplace powered by Ticketmaster, visit nfl.live-nfts.com.
Liana Bailey, National Football League (NFL)