National Football League and
Twitter Partner on Live Programming
Collaboration also includes NFL
game highlights as well as pre-game live broadcasts on Periscope and Twitter
and SAN FRANCISCO May 11,
2017 -- The
National Football League and Twitter today announced a new multiyear deal to
deliver uniquely packaged official NFL video and other types of content to fans
around the world daily, year-round.
and Twitter, who have collaborated since 2013 through the Amplify program, will
offer brands the opportunity to advertise on official NFL content created
specifically for the Twitter platform. The deal breaks new ground in creative
live programming and video-on-demand content.
The NFL will produce a
30-minute live digital show that will air on Twitter five days per week during
the NFL season. The program will be hosted by top NFL Network talent and will
cover breaking news, game highlights, key storylines, fantasy
projections, team power rankings, pre-game updates, and more.
Live Pre-Game Coverage
The NFL will utilize
Periscope and Twitter to bring fans unique live pre-game access from each of
its primetime game windows, as well as other key match-ups during the season.
From player warm-ups to sideline interviews, the NFL live broadcasts will
give fans the ultimate behind-the-scenes experience on game days.
The NFL will continue to
program a full slate of highlights, breaking news and analysis, and fan
favorites like “Throwback Thursday” (#TBT) to keep its fans in-the-know on
everything NFL. From gameday to historical content, Twitter is the place
for NFL fans.
continues to be an important partner in accessing millions of highly engaged
fans on digital media,” said Brian Rolapp, Chief Media and Business Officer for
the NFL. “We have every expectation that the new daily live show, produced by
NFL Network and featuring some of our top analysts, will quickly become some of
the most popular programming on Twitter.”
“We are very excited to
offer football fans around the world even more content on Twitter from the
NFL,” said Twitter COO Anthony Noto. “This new multiyear collaboration will
bring compelling live studio programs that discuss what's happening in the NFL,
unique behind the scenes live broadcasts before games, and the best NFL
highlights to Twitter, alongside the real-time NFL conversation.”
Twitter, Inc. (NYSE: TWTR)
is what’s happening in the world and what people are talking about right now.
On Twitter, live comes to life as conversations unfold, showing you all sides
of the story. From breaking news and entertainment to sports, politics and
everyday interests, when things happen in the world, they happen first on
Twitter. Twitter is available in more than 40 languages around the world. The
service can be accessed at twitter.com, on a variety of mobile devices and via SMS. For more
information, visit about.twitter.com or follow @twitter. For information on how to
download the Twitter and Periscope apps, visit twitter.com/download and periscope.tv.