LEAGUE AND SNAPCHAT EXTEND PARTNERSHIP
NFL FIRST SPORTS LEAGUE TO
LAUNCH ON SNAPCHAT'S DISCOVER PLATFORM
Live Stories to be produced for every
Unique Geofilters for all 32 NFL
The National Football League (NFL) and
Snapchat today announced a multi-year extension to their strategic partnership,
strengthening the relationship between the world’s most popular sports league
and a leading mobile storytelling platform. The extension follows the NFL’s
successful partnership with Snapchat during the 2015 season during which more
than 70 million people around the world viewed Snapchat’s Live Stories
surrounding NFL games and events.
As part of
the expanded partnership, the NFL will become the first sports
league to have a presence on the “Discover” platform. Programmed by NFL
Media, the content will give millions of fans around
the globe the latest headlines and hot topics, trends and inside access
videos, uniquely programmed for NFL fans on Snapchat.
Additionally, Snapchat Live
Stories will be produced for every NFL game during the season,
including the Super Bowl, enabling millions of fans to engage with
uniquely packaged NFL-centric video and photo content through Snapchat.
Additional Live Stories will be produced for major NFL events such as the NFL
Scouting Combine and the NFL Draft. Live
Stories capture the energy and excitement from NFL games and
events by featuring a mix of fan-submitted Snaps* and inside access
content. By telling the story of the event from the many perspectives
of fans, the League and its teams, these Live
Stories take viewers into the experience.
Discover content and Live coverage, the NFL will have a daily presence on
Snapchat. The NFL and Snapchat will also offer brands the opportunity to
advertise within this Live Story and Discover content.
the NFL and Snapchat will collaborate on custom Geofilters for
all 32 NFL clubs. Snapchat users at NFL stadiums, practice facilities, and
other select venues will be able to apply these team-specific,
location-based art overlays to their Snaps when sharing their
fandom with friends.
excited to expand our partnership with Snapchat, delivering compelling NFL
content to a platform where millions of our fans around the world interact on a
daily basis,” said Blake Stuchin, Director, Digital Media Business Development
for the National Football League. “The launch of the NFL on Discover
will provide a key touch point to follow storylines throughout the week, and
the expansion of Live Stories will provide fans with a unique perspective of
the excitement in and around our stadiums at every game all season-long.”
“The NFL has been a tremendous partner
over the last year and a half as we’ve worked to expand our premium sports
coverage.” said Ben Schwerin, Head of Partnerships for Snapchat. “We’re
thrilled to be bringing even more NFL content to Snapchatters and brand
partners alike throughout the year.”
has never been more popular across the media landscape. According to the
Nielsen Company, 199 million people tuned into the 2015 NFL regular season
representing 78 percent of all television homes and 67 percent of potential
viewers in the U.S. NFL games accounted for the top 25 and 46 of the 50
most-watched TV shows among all programming in 2015.
users who have their location services on at select NFL event and game locations
will be able to contribute Snaps to the NFL Live Story.