FOR IMMEDIATE RELEASE
September 3, 2019
Launch of Official Account with New
Content Every Week of the Year
Worldwide Hashtag Challenges Starting
with #WeReady to Kick Off NFL's 100th Season
LOS ANGELES, Sept. 3, 2019 -- The National Football
League (NFL) and TikTok, the leading destination for short-form mobile video,
announced today a new multi-year partnership to bring the excitement of the NFL
experience to TikTok's global community, combining the passion surrounding NFL
football with the fast-growing digital platform.
As part of the partnership, the NFL is launching its official TikTok
content to fans across the platform's global markets. NFL content will include
uniquely packaged highlights, sideline moments, and behind-the-scenes footage.
Additionally, the NFL and TikTok will partner together around a series of
NFL-themed hashtag challenges, inviting members of the TikTok community to
express their passion for their favorite NFL clubs and players on TikTok. The
NFL and TikTok will also be partnering together on unique marketing
opportunities for brands to activate around NFL content on TikTok.
The NFL and TikTok are rallying fans to join in the
excitement of kickoff with the #WeReady hashtag challenge campaign. From
September 3rd - September 5th, fans are encouraged to show their pride for
their favorite team by creating their own unique TikTok videos with the
#WeReady hashtag. Popular TikTok creators and NFL clubs will join fans in
showing their team spirit and excitement to get "back to football"
ahead of the NFL's 100th season.
TikTok will also be celebrating the NFL's 100th season
kickoff live in Chicago on September 5. Attendees can experience TikTok in real
life at Soldier Field and create their own unique TikTok videos that show their
love for their favorite teams and players in an NFL-themed experience.
"Partnering with TikTok is a natural extension of
our media strategy," said Blake Stuchin, Vice President, Digital Media
Business Development for the NFL. "The platform reaches a fast-growing
global audience of NFL fans and future fans. The NFL programming and hashtag
challenges are a perfect way to kick off the NFL's 100th season – with fun, new
content that will entertain fans and invites them to celebrate and experience
their NFL fandom in a way that's authentic to the unique experience of
Sports is a popular and beloved category on TikTok.
Sports fans crave authentic moments, and people find that in TikTok's unique
and creative short videos that capture the humor, passion, and surprise of the
sports world. From the fans and the food to the mascots and players, this
partnership will bring the excitement of an NFL game day to TikTok's diverse
content ecosystem while involving the TikTok community in the broader NFL
"We're thrilled to partner with a powerhouse in the
sports industry like the NFL to bring new life and a fresh perspective to the
sports entertainment experience," said Mayan Scharf, Global Partnerships,
TikTok. "TikTok is a destination where fans can feel like they are a part
of the team and we look forward to showcasing content from the NFL that is
exciting, authentic and surprising to TikTok community."
TikTok is the leading destination for short-form mobile
video. Our mission is to inspire and enrich people's lives by offering a home
for creative expression and an experience that is genuine, joyful, and
positive. TikTok has global offices including Los Angeles, New York, London,
Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.