& MEXICO’S MINISTRY OF TOURISM ANNOUNCE AGREEMENT TO PLAY NFL GAME IN
MEXICO THROUGH 2021
As part of the celebration of the NFL’s game in Mexico
today, the Ministry of Tourism and the National Football League announced an
agrement to play three NFL regular-season games from 2019 to 2021, having
achieved positive results in tourism and the presence of Mexico’s brand through
the NFL’s previous games in Mexico.
The agreement will be formalized by both parties at a
later date, at which time representatives of the parties will finalize the
corresponding legal and administrative documents. The current agreement covered games in 2016,
2017 and 2018.
The Ministry of Tourism highlighted the importance of
high impact sporting events for the promotion of Mexico’s tourism both
nationally and internationally. This
agreement is part of the strategies that are implemented within this sector to
increase economic impact.
These events have provided economic benefits to Mexico
City and the country as well, by supporting the tourism sector and offering our
country a platform to be promoted internationally within the main markets that
relationship with the League has served as a platform to significantly boost
the tourism industry in Mexico, with fans taking advantage of the opportunity
to expand their trips and explore the country.