The National Football League today named DASHA SMITH its Chief People Officer. Smith will be responsible for all human resource activities including talent and diversity strategies, workplace culture, compensation and recognition programs, leadership development, and succession planning. She will report to Maryann Turcke, NFL Chief Operating Officer.
Smith joins the NFL from Sony Music Entertainment, where she was the Executive Vice President and Global Chief Human Resources Officer. While at Sony Music, she oversaw global human resources across more than 60 countries.
"We welcome Dasha to the NFL family," said NFL Commissioner Roger Goodell. "Her sharp insight, work style, and unique experience make her the right person to drive our efforts to grow, engage, and inspire our workforce. I am excited about the impact Dasha will have in key areas across our organization, especially diversity and inclusion which is a top priority for our league."
Before joining Sony Music, Smith was Managing Director, Office of the Chairman and Global Chief Human Resources Officer for a global alternative investment firm. Prior to that, she served as Time Inc.'s Global Head of Employee Relations and Chief Labor & Employment Counsel.
"It's a privilege to join the NFL, a world class organization I have long admired. This is a time of groundbreaking evolution which I am excited to help drive. I look forward to partnering with the executive team to develop a modern and progressive HR strategy that positively impacts the organization," said Smith.
Throughout her career, Smith managed several corporate functions at large organizations including human resources, marketing, investor relations, administration, facilities and operations, diversity, and corporate and social responsibility.
"Dasha is a dynamic executive with a proven track record of meeting and exceeding the growing needs of employees," said Turcke. "Our greatest single asset is our people. It's critical that they are well-supported so they may excel and be placed in the best possible positions to succeed in their careers and serve the league, the clubs, and all of our partners."
A native of Denver, Colorado, Smith earned a Bachelor of Science in Finance from Georgetown University and a Juris Doctorate from the University of Virginia School of Law.
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