NFL Media Promotes David Nickoll and Rick Qualliotine

NFL Communications

NFL Media Promotes David Nickoll and Rick Qualliotine

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​​Nickoll Named Executive Producer, NFL Now & Alternative Programming​

Rick Qualliotine Named Vice President, Emerging Production Platforms & Systems

NFL Media promoted David Nickoll and Rick Qualliotine to newly-designed roles, as announced by Senior Vice President of Production and Programming, Mark Quenzel. Nickoll now serves as the Executive Producer of NFL Now and Alternative Programming and Qualliotine is the Vice President of Emerging Production Platforms and Systems. The executives operate out of NFL Media's offices and studios in Los Angeles.

Nickoll and Qualliotine were previously with the NFL Media team on a freelance basis, and their familiarity with the organization will assist them in taking the group to new heights.

Nickoll joined the media group at the start of the 2015 season and oversaw the relaunch of NFL Now, NFL Media's next-generation digital video network. In the newly-created role of Executive Producer of NFL Now and Alternative Programming, Nickoll will report to Michael Mandt, Executive Producer of Original Content, and will be accountable for the direction, development and execution of all NFL Now and alternative content.

Nickoll is an experienced showrunner with a background in writing, producing and directing for television and digital series. His credits include Saturday Night Live, The Late Late Show with Craig Kilborn and more. Nickoll was the head writer for Comedy Central's @Midnight with Chris Hardwick as well as The Late Late Show with Craig Ferguson and The Queen Latifah Show.

Qualliotine has been part of NFL Media since summer 2015 and has been instrumental in developing the group's internal reorganization efforts. As the Vice President of Emerging Production Platforms and Systems, Qualliotine will report to Quenzel and oversee the planning and implementation of production processes and operational systems in an effort to innovate the look and feel of NFL Media content.

Prior to joining NFL Media, Qualliotine served as Senior Vice President of Production for Xbox Entertainment Studios. Previously, he produced and oversaw production of high-profile shows for networks including NBC, Fox, Comedy Central, MTV, Nickelodeon, Spike and HGTV, featuring such music and comedy superstars as Madonna, Ringo Starr, Pearl Jam, David Spade, Adam Sandler, and Betty White. Qualliotine's forward-looking innovations have included launching the first live blog of the Oscar® telecast and the early adoption of digital post-production technology.

Nickoll and Qualliotine's promotions are part of a new organizational structure the NFL's Executive Vice President of Media Brian Rolapp announced in November of 2015. NFL Media's new structure is designed to merge the division into one holistic organization, streamlining efficiency and promoting innovation at the intersection of television and digital media.



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NFL content has never been more popular across the media landscape. According to the Nielsen Company, 199 million people tuned into the 2015 NFL regular season representing 78 percent of all television homes and 67 percent of potential viewers in the U.S. NFL games accounted for the top 25 and 46 of the 50 most-watched TV shows among all programming in 2015.