FOR IMMEDIATE RELEASE
NFL Debuts “Inside
These Lines” Super Bowl LI Commercial
To demonstrate the
power of football to bring people together, the NFL is unveiling a new Super
Bowl LI spot, “Inside These Lines,” highlighting the attributes of the game and
its players. The goal of the commercial is to show how the values of football transcend
the gridiron and to depict the unifying power of the game.
The 60-second spot, created by Translation,
will premiere between the third and fourth quarter break of Super Bowl LI. A
preview of the commercial aired last night on the "NFL Honors" primetime
awards special on FOX.
the Super Bowl brings families and friends together like nothing else, we
wanted to make a meaningful statement on our biggest stage,” said DAWN HUDSON, the NFL’s Chief
“Inside these lines, our best shines through and this commercial demonstrates
the core values of uniting around a common goal.”
by Forest Whitaker, the commercial opens with the words, “Inside these lines, we
don’t have to come from the same place, to help each other reach the same
destination. Inside these lines, we may have our differences, but recognize
there is more that unites us.”
visuals depict a crew preparing the field for a game, followed by images of
players and fans overcoming differences and banding together – all “Inside
These Lines.” The spot is accompanied by an original interpretation of Lonnie
Liston Smith’s “Garden of Peace” by Jon Batiste.