NFL Debuts “Inside These Lines” Super Bowl LI Commercial

NFL Communications

NFL Debuts “Inside These Lines” Super Bowl LI Commercial

Super Bowl 2016 Regular English




NFL Debuts “Inside These Lines” Super Bowl LI Commercial


To demonstrate the power of football to bring people together, the NFL is unveiling a new Super Bowl LI spot, “Inside These Lines,” highlighting the attributes of the game and its players. The goal of the commercial is to show how the values of football transcend the gridiron and to depict the unifying power of the game.


The 60-second spot, created by Translation, will premiere between the third and fourth quarter break of Super Bowl LI. A preview of the commercial aired last night on the "NFL Honors" primetime awards special on FOX.


“Because the Super Bowl brings families and friends together like nothing else, we wanted to make a meaningful statement on our biggest stage,” said DAWN HUDSON, the NFL’s Chief Marketing Officer. “Inside these lines, our best shines through and this commercial demonstrates the core values of uniting around a common goal.”


Narrated by Forest Whitaker, the commercial opens with the words, Inside these lines, we don’t have to come from the same place, to help each other reach the same destination. Inside these lines, we may have our differences, but recognize there is more that unites us.”


The visuals depict a crew preparing the field for a game, followed by images of players and fans overcoming differences and banding together – all “Inside These Lines.” The spot is accompanied by an original interpretation of Lonnie Liston Smith’s “Garden of Peace” by Jon Batiste.


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