NFL AND NEXTVR TO PRODUCE VIRTUAL REALITY POST-GAME EXPERIENCE
Experience will be Available Worldwide for Free in the NFL channel within the
NextVR app beginning with the San Francisco 49ers at Arizona Cardinals on Nov.
NEW YORK, Nov.
10, 2016 – The National Football League and NextVR, the leader in
broadcasting live events in virtual reality, will collaborate to bring fans a
unique post-game experience in virtual reality featuring highlights from three 2016
NFL regular season games. The content
will be available for free to fans worldwide following the San Francisco 49ers
at Arizona Cardinals game on Nov. 13. Two
additional post-game experiences will be produced and distributed following the
Chicago Bears at New York Giants game on Nov. 20 and the New York Giants at
Cleveland Browns game on Nov. 27.
The virtual reality experiences
will be approximately 10 minutes in length and hosted by veteran broadcaster
Danyelle Sargent and 13-year NFL veteran Ephraim Salaam from the site of the
game providing expert commentary alongside game highlights in virtual reality. The experience will be available to fans on a
VOD basis shortly after the conclusion of each game.
“Adding the NFL to
our growing portfolio of content partnerships further validates our unmatched
technology and our ability to deliver an incredible virtual reality experience
to sports fans,” said Brad Allen, NextVR Executive Chairman. “NFL fans are constantly craving more
football and this partnership will meet this demand by delivering an
unprecedented virtual reality experience to fans both in the U.S. and around
“Virtual reality is a
rapidly evolving technology, and this is a great opportunity for the NFL to continue
experimenting with the capabilities and distribution of VR experiences,” said William
Deng, Director, Media Strategy and Business Development at the NFL. “We’re excited to work with NextVR to bring
this first-of-its-kind experience to our fans.”
For each production,
NextVR will work alongside the award-winning team from NFL Films, utilizing
their experience and access to deploy NextVR’s virtual reality cameras throughout
each stadium to capture immersive views of NFL action like never before.
How to Access the Free VR Post-Game Experience
Fans can watch the post-game
experience featuring the San Francisco 49ers vs. Arizona Cardinals game by
downloading the free NextVR app. For
more detailed instructions, go to http://www.NextVR.com/GetVR.
NextVR is the world’s leading virtual reality
platform for delivering live sports and music in virtual reality
to fans globally. Launched in 2009, the company has multiple patented technologies
that deliver an unparalleled virtual reality experience, providing fans extraordinary
access and profound immersion. NextVR has world-class
partnerships with leaders in sports and entertainment including the NFL, NBA,
FOX Sports, Live Nation, and the International Champions Cup. NextVR was
founded by industry leaders with decades of experience in 3D stereoscopic
imaging, compression technology and VR broadcasting. For more
information, visit nextvr.com.
The NFL’s Media
group is a multifaceted department that includes NFL Network, NFL Films, NFL
Digital Media and the NFL’s Broadcasting department.
NFL Network, with
its offices and studios located in Los Angeles, CA, provides NFL fans with
information and insight straight from the field, team headquarters, league
offices and everywhere the NFL is making news seven days a week, 24 hours a
day, and 365 days a year.
Launched in 2003,
NFL Network gives fans unprecedented year-round inside access to all NFL events,
including the Super Bowl, Playoffs, regular season, preseason, Pro Bowl, Pro
Football Hall of Fame induction weekend, NFL Draft, NFL Scouting Combine,
Senior Bowl, league meetings, minicamps and training camps. NFL Network also
produces NFL RedZone channel, featuring every touchdown from every game on
Sunday afternoons during the regular season.
NFL Digital Media
division is responsible for all aspects of NFL.com, NFL Mobile from Verizon,
NFL Now, the 32 Club Sites and the NFL’s Fantasy Products. In addition, the Digital Media group is
responsible for identifying and executing on new business opportunities in
emerging media industries such as mobile, broadband, wireless, virtual reality,
and interactive TV.
A winner of 121
Emmy Awards, NFL Films is a key supplier of NFL Network’s programming,
including the America’s Game series, The Top 100, and the Emmy-nominated series
A Football Life, offering untold stories into the lives of some the NFL’s most
recognizable icons. With more than 100 million feet of film in its library, NFL
Films is the historical backbone of NFL Network.
NFL: Alex Riethmiller (310) 840-4681 Alex.Riethmiller@nfl.com
NextVR: Andrew Bard, Burson-Marsteller for
NextVR, (212) 614-5274, Andrew.Bard@bm.com