Tommy Hilfiger and G-III Apparel Group (G-III) will design and create a special apparel collection for the National Football League (NFL).
NEW YORK, NEW YORK (October 14, 2020) – The National Football League announced today, they will launch TommyxNFL – a capsule collection in North America, licensed through the G-III Apparel Group and designed by Tommy Hilfiger, which is owned by PVH Corp. The collection will include men's and women's apparel and outerwear for all 32 NFL teams.
"TOMMY HILFIGER is one of the most iconic fashion brands this country has ever produced and we're thrilled to be working with the Tommy Hilfiger organization and G-III to bring our fans a fresh new collection of NFL apparel," said RENIE ANDERSON, Chief Revenue Officer & EVP, NFL Partnerships. "Whether you are male or female, this new collection will have something for everyone, allowing our fans a stylish new way to celebrate their favorite teams and love of the NFL."
"Sports have always been very closely connected to our brand DNA, and we have an incredible history of working with legends from the sporting world. Our collection for the NFL celebrates one of the most widely followed sports in America," said TOMMY HILFIGER. "We have truly captured the spirit of each team in our signature styles, and I am very excited for football fans around the country to experience NFL merchandise reimagined through a fashion lens. We are also very proud to partner with Victor Cruz and his non-profit, the Victor Cruz Foundation, to mark the launch of the collection and support his organization's educational programs to empower our next generation."
Under the multi-year deal, Tommy Hilfiger and G-III will design and produce special collections for the NFL, featuring each team's official colors and branding along with TOMMY HILFIGER logos. The collections are comprised of apparel for men and women, including t-shirts, polos, rugby shirts, jerseys, dresses, sweaters, sweatshirts, shorts, track pants, joggers, jackets, and outerwear.
"This is an incredible opportunity for us to expand our portfolio of product categories with the TOMMY HILFIGER brand, in addition to further developing our long-standing successful relationship with the NFL," said MORRIS GOLDFARB, Chairman and Chief Executive Officer of G-III. "By leveraging our fashion and sports apparel expertise, this collection will enable us to offer sports enthusiasts truly unique product with a branded twist."
Beginning Fall 2020, the TommyxNFL collection will be available on nflshop.com and Fanatics.com, as well as through select stadium shops, sporting goods stores, fan shops, and specialty and department stores. The collection will also be available on tommy.com.
To learn more about the TommyxNFL collection, visit nflshop.com.
# # #
About Tommy Hilfiger
With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world's most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men's tailored clothing and sportswear, women's collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.
About G-III Apparel Group, Ltd.
G-III designs, sources and markets apparel and accessories under owned, licensed and private label brands. G-III's owned brands include DKNY, Donna Karan, Vilebrequin, G.H. Bass, Eliza J, Jessica Howard, Andrew Marc and Marc New York. G-III has fashion licenses under the Calvin Klein, Tommy Hilfiger, Karl Lagerfeld Paris, Kenneth Cole, Cole Haan, Guess?, Vince Camuto, Levi's and Dockers brands. Through its team sports business, G-III has licenses with the National Football League, National Basketball Association, Major League Baseball, National Hockey League and over 150 U.S. colleges and universities. Through its retail subsidiaries, G-III operates retail stores under the DKNY, Wilsons Leather, G.H. Bass, Vilebrequin, Karl Lagerfeld Paris and Calvin Klein Performance names. Subsequent to completion of the restructuring of its retail operations segment, G-III will, through two of its wholly-owned subsidiaries, continue to operate stores under the DKNY and Karl Lagerfeld Paris names. G-III, through wholly owned foreign subsidiaries, will also continue to operate stores under the Vilebrequin name.
VP of Communications
Tel: +1 310 840 4681
Tommy Hilfiger Contact
Tel: +1 212 548 1622
VP Global Communications
Tel: +1 212 789 1535