NFL Communications


Football Information 2017 Regular English

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Tencent to become NFL’s exclusive live streaming media partner in China


The National Football League (NFL) and Tencent Holdings Limited, ("Tencent", HKSE: 0700) today announced a three-year partnership to make Tencent Sports the exclusive live digital streaming media partner of the NFL in China.

Under terms of the agreement, Tencent will air live and on-demand select preseason games, all Thursday Night Football, Sunday Night Football and Monday Night Football games, as well as select Sunday afternoon games, the playoffs, the Pro Bowl and the Super Bowl for the 2017, 2018 and 2019 seasons.

The partnership also features other expanded footage and programming rights, such as the NFL Draft, NFL Combine, and NFL Game Day, as well as programming such as NFL Hard Knocks and A Football Life, further bolstering Tencent’s non-game NFL content, making Tencent the home of the NFL in China. 

NFL live games and content will be available for fans to access through Tencent's NFL sections on both mobile and desktop terminals including Tencent Sports,, Tencent Video, Kuai Bao, Penguin Live, Tencent Sports app, Tencent Video app, Tencent News app, as well as its social networking services, QQ and WeChat. This partnership between the No. 1 sports league in the United States and the No. 1 digital sports platform in China brings the NFL’s excitement and quality production to Tencent’s hundreds of millions users*.

“We are very excited about the NFL’s future in China and proud of our partnership with Tencent,” said NFL Commissioner ROGER GOODELL. “We are confident that this agreement will provide our growing number of Chinese fans with a better viewing experience and more opportunities for engagement with the NFL than ever before.”

“We believe our capability in production, content distribution and fans engagement will help NFL expand its audience profile and elevate the popularity of American football in China," said Vice President of Tencent CAITLYN CHEN. “Tencent Sports has been dedicated to fulfilling the diverse needs of Chinese users by bringing top premium sports content to China, including global sports leagues and tournaments, basketball, soccer, tennis, winter sports and American football, among others. We will continue to maximize the value of the sports right owners via the partnership and enhance the digital entertainment experience for Chinese users. We are committed to contributing to the growth of China’s sports industry."

“This extraordinary partnership will bring localized NFL games and content to Tencent’s hundreds of millions of daily users across China,” said NFL China Managing Director RICHARD YOUNG. “The NFL’s popularity in China is soaring and our fan base will receive unprecedented NFL coverage and content throughout the year.”



*As of June 30, 2017, the combined Monthly Active Users (MAU) of Tencent’s social communications platforms, Weixin and WeChat, was over 960 million.

About the National Football League (NFL)

Founded in 1920, the National Football League (NFL) has been called “one of America’s best-run businesses” and is admired for its structure, core values and innovative policies that promote athletic competition at the highest level. With 32 teams located across the United States, the NFL is the #1 sports league in America, outranking the NBA (basketball), MLB (baseball) and NHL (hockey) combined as the people’s favorite.

NFL content has never been more popular across the US media landscape. According to the Nielsen Company, 204 million unique viewers tuned into the 2016 NFL regular season representing 77 percent of all television homes and 68 percent of potential viewers in the US. NFL games accounted for nine of the top 10 and 66 of the top 100 most-watched telecasts from Labor Day through the end of the calendar year 2016. The NFL’s championship game, the Super Bowl, is the most-watched program in US television history and has also become a popular international sports event broadcast in more than 170 countries and territories and in nearly 25 languages.


About NFL China

NFL China was established in October 2007, demonstrating the NFL’s long-term commitment to China and is a significant milestone in the NFL’s continuing effort to promote its game worldwide. In China, the NFL aims to develop its fan base, increasing fan avidity and passion for the game through strategic cooperation with national and regional media partners, and focused marketing efforts around flag football development and experiential fan events. Kantar-CSM China research shows that there are more than 19 million people interested in the NFL in China, predominantly in the Tier 1 cities. The NFL fan base in China has grown 1087% in the past five years, with research indicating the NFL logo is well recognized and strongly associated with quality and authenticity.


About Tencent Holdings Ltd

Tencent uses technology to enrich the lives of Internet users. Our social products Weixin and QQ link our users to a rich digital catalogue including games, video, music and books. Our proprietary targeting technology helps advertisers reach out to hundreds of millions of consumers in China. Our infrastructure services including payment, security, cloud and artificial intelligence create differentiated offerings and support our partners’ business growth. Tencent invests heavily in people and innovation, enabling us to evolve with the Internet.

Tencent was founded in Shenzhen, China, in 1998. Shares of Tencent (00700.HK) are traded on the Main Board of the Stock Exchange of Hong Kong.


For media inquiries, please contact:

NFL                                                                 Tencent

Darlene Capiro                                               Ying Shan

+1 (212) 450-2175                                          +86 10 8601-3388 ext 36825                      


                                                                        Lancy Ma

                                                                        +86 10 8601-3388 ext 30258