FOOTBALL LEAGUE AND AMAZON RENEW STREAMING PARTNERSHIP FOR THURSDAY NIGHT
Thursday Night Football to be streamed globally during the 2018 & 2019 Seasons
to over 100 million Amazon Prime members
National Football League (NFL) announced today it has reached an agreement to
renew its exclusive partnership with Amazon Prime Video to deliver a live OTT
digital stream of Thursday Night Football, Presented by Bud
Light to a global audience across devices during the 2018 and 2019 NFL
Seasons. Amazon Prime will stream the 11 Thursday Night Football games
broadcast by FOX, which will also be simulcast on NFL Network and distributed
in Spanish on FOX Deportes, once again securing the league's
"Tri-Cast" model of broadcast (FOX), cable (NFL Network, FOX
Deportes), and digital (Amazon Prime Video) distribution.
The Thursday Night Football games will
be made available to the over 100 million Amazon Prime members worldwide in
over 200 countries and territories, on the Prime Video app for TVs, game
consoles, and connected devices, which includes Amazon Fire TV, mobile devices
and online. Thursday Night Football on Prime Video will provide members
a unique viewing experience complete with interactive features that bring fans
closer to the game. The TNF games will also be available to Twitch viewers. The
NFL and Amazon will also collaborate on additional NFL content opportunities
and enhanced fan viewing experiences, including making the games available on
Twitch’s interactive social video service.
"Amazon was a tremendous partner
for Thursday Night Football in 2017 and as we continue our mission of
delivering NFL games to fans whether they watch on television or on digital
platforms, we are excited to work with them again for the next two seasons,”
said Brian Rolapp, Chief Media and Business Officer for the NFL.
"Having over 100 million Amazon Prime members provides a massive platform
to distribute Thursday Night Football digitally, not only to our fans in
the United States but also around the world."
customers love to stream football — last year, we successfully debuted NFL Thursday
Night Football on Prime Video in the U.S. and around the world,” said Jeff
Blackburn, Senior Vice President Business Development & Entertainment at
Amazon. “We’re thrilled to continue our relationship with the NFL and
offer Prime members another two seasons of Thursday Night Football.”
NFL and Amazon first partnered
for distribution of Thursday Night Football during the 2017 season. In
January, FOX Sports was awarded a five-year deal
for Thursday Night Football that includes games between Weeks 4-15 (excluding
Thanksgiving night) to be broadcast on FOX, simulcast via NFL Network and
distributed in Spanish on FOX Deportes.
multiyear renewal continues a strong partnership between the NFL and Amazon
which, in addition to Thursday Night Football, also features the
Emmy-winning Prime Original Series All or Nothing. Produced by
NFL Films, season three of the docuseries will launch on Friday, April 27 with All
or Nothing: The Dallas Cowboys.
by Bud Light, the 13-game Thursday Night Football schedule
for the 2018 season features 11 games on FOX/NFL
Network/FOX Deportes and Amazon, and two NFL Network exclusive games.
2018 Thursday Night Football schedule kicks off Week 2 when the
Baltimore Ravens visit the Cincinnati Bengals on Thursday, September 13 in an
AFC North divisional matchup exclusively on NFL Network. The 2018 Thursday
Night Football slate of games on FOX/NFL Network/FOX Deportes and Amazon
begins Week 4 when the Los Angeles Rams host the Minnesota Vikings on Thursday,
September 27 in a matchup of two playoff teams from 2017. All Thursday Night
Football games will kick off at 8:20 PM ET.
NFL is the most valuable content in all of sports and entertainment with nine
of television's 10 most-watched programs of the calendar year in 2017. Thursday
Night Football is a top-5 show in all of television and the No. 2 show in
more information about Thursday Night Football, including ways to watch,
Thursday Night Football
started in 2006 with an eight-game schedule exclusively on NFL Network. By
2012, Thursday Night Football had grown to a 13-game schedule
exclusively on NFL Network, where it remained through the 2013 season. For the
2014 and 2015 seasons, CBS partnered with NFL Network to present an expanded
16-game Thursday Night Football schedule. For the 2016 and 2017 seasons,
NBC and CBS partnered with NFL Network to present Thursday Night Football
with additional digital distribution via Twitter (2016 season) and Amazon (2017
season). In January 2018, it was announced FOX Sports would produce Thursday
Night Football for the next five seasons.
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