NFL and TikTok partner to deliver
first-of-its kind pregame experience for Health Care Heroes and TikTok
Community
New York, NY
(January 25, 2021) – The
NFL today announced that GRAMMY-nominated artist MILEY CYRUS will
headline the NFL TikTok Tailgate at Super Bowl LV in Tampa Bay on
February 7.
The
NFL TikTok Tailgate will be the on-site pregame hospitality event exclusively for
the 7,500 vaccinated health care heroes the NFL invited to attend Super Bowl LV. For the first-time, the NFL has partnered with TikTok, the
leading destination for short-form mobile video, to invite the world into the
league’s premier Super Bowl pregame
celebration at the stadium.
Fans
watching from home in the U.S. and Canada can tune into @NFL on TikTok for
access to two hours of live, exclusive pregame content. The NFL TikTok Tailgate
will feature special guests from the NFL, TikTok creators, surprise musical
performances, gameday cooking segments, and much more. The virtual experience
will be streamed in full via @NFL on TikTok starting at 2:30PM ET/ 11:30 AM PT,
and portions of Cyrus' performance will be televised in the CBS Super Bowl LV
Pregame Show.
In
November 2020, Miley dropped her highly anticipated seventh studio album, Plastic
Hearts. The critically acclaimed album debuted at #1 on Billboard’s Top Rock Albums chart, marking Miley’s first #1 on
this chart, and sixth #1 album. The album, which features collaborations with
Billy Idol, Joan Jett and Dua Lipa, gives Miley the most top 10 album debuts on
the chart for female artists this century. Tracks on Plastic Hearts have been
streamed cumulatively over 960 million times worldwide. In addition, she has
had an impressive five sold-out world tours throughout her career.
With
more than 8.5 million followers, Miley and her music are beloved by the TikTok
community. Smash single "Plastic Hearts" has rapidly become a
trending sound with more than 80K video creations, and she previewed the
music video for Plastic Hearts single "Prisoner" on
the platform.
In addition to her success in music, performing and touring
around the world and over a decade of experience in television, Cyrus founded
the non-profit organization The Happy Hippie Foundation to rally young people
to fight injustice.
The NFL TikTok Tailgate, along with all Super Bowl-related
activities, will be conducted safely. To catch Miley's full performance,
exclusive pregame content and more, fans can tune into @NFL on TikTok LIVE.
About TikTok
TikTok is the leading destination for short-form mobile
video. Our mission is to inspire creativity and bring joy. TikTok has global
offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai,
Singapore, Jakarta, Seoul, and Tokyo.
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Media Contacts:
Morgan Dreossi, NFL: Morgan.Dreossi@nfl.com
Megan Cook, TikTok: Megan.Cook@tiktok.com
