Kids 'PLAY 60' For Chance to Win Ultimate Super Bowl LII Gameday Experience

NFL Communications

Kids 'PLAY 60' For Chance to Win Ultimate Super Bowl LII Gameday Experience

Corporate Communications 2017 Regular English


Only One Week Left for Parents to Enter Kids in the

NFL PLAY 60 Super Bowl Contest Presented by Danimals ​

Winner Will Help 'Kick Off' Super Bowl LII by Handing the Game Ball to an Official on the Field

Through the NFL PLAY 60 Super Bowl Contest presented by Danimals, kids age 6-12 have the chance to win the ultimate Super Bowl gameday experience and be named the official NFL PLAY 60 Super Kid with a commitment to getting active for 60 minutes a day. The NFL PLAY 60 Super Kid will help 'kick off' Super Bowl LII by handing the game ball to an official on the field at U.S. Bank Stadium in Minnesota on Feb. 4, 2017.

2017 marks a special year as the NFL celebrates 10 years of getting kids active and healthy through NFL PLAY 60. The NFL is bringing the festivities to this year's contest and is calling for young fans to show off their favorite celebration dances for the chance to represent NFL PLAY 60 at Super Bowl LII in Minnesota.

Parents of young fans between the ages of 6-12 may enter their kids in the 2017 contest on Twitter and Instagram, using #PLAY60Contest, or online at by submitting a video of their kids breaking out their favorite celebration moves. Submissions close Thursday, October 19.

The winner will receive a one-of-a-kind Super Bowl gameday experience, presenting the game ball to an official on the field, and will have the opportunity to participate in other exclusive Super Bowl week events, including Super Bowl Experience driven by Genesis, the epicenter for fans during Super Bowl week, and Super Bowl Opening Night Driven by Hyundai, when players from the Super Bowl teams speak to media for the first time in Minnesota.

For more information on the NFL PLAY 60 Super Bowl Contest or to enter the contest, visit Kids can also get tips from NFL pros and learn ways to rally communities to get active and healthy at

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About NFL PLAY 60:

For a decade, NFL PLAY 60 has brought together the NFL's long-standing commitment to health and fitness with partner organizations to increase physical activity among youth. Since the program was launched in 2007, the NFL has committed more than $350 million to youth health and fitness through programming, grants, and media time for public service announcements. The NFL and its teams have constructed more than 250 NFL Youth Fitness Zones and integrated programs into nearly 80,000 schools since the campaign launched. NFL PLAY 60 is also implemented locally, as part of the NFL's in-school, after-school and team-based programs. For more information, visit