Analytics Expert Cynthia Frelund Joins NFL Media Group

NFL Communications

Analytics Expert Cynthia Frelund Joins NFL Media Group

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NFL Media's First Analytics Expert ​

Will Provide Statistical Analysis of NFL Players & Trends on Several NFL Media Platforms

Analytics expert Cynthia Frelund has joined NFL Media, it was announced today. 

In her role with the NFL Media group, Cynthia will appear across several studio shows and platforms to provide statistical and advanced analytics insight, bringing a unique perspective to educate and inform fans about the NFL's players and league trends on a deeper level than ever before. Cynthia will appear regularly on such NFL Network shows as NFL GameDay Morning and NFL Fantasy Live, as well as NFL Network's coverage of the Super Bowl, NFL Scouting Combine and NFL Draft.

"Cynthia will break down complicated data and statistics, recognize patterns and trends, and then translate it in a way that is easy for fans to digest and understand," said Michael Mandt, NFL Media's Executive Producer of Original Content. "She is a great addition and makes fans smarter, fantasy owners better and does so in a way that no other football analyst does."

Cynthia (@cfrelund) joins NFL Media from ESPN, where she served as a Predictive Analytics Analyst on SportsCenter for the past two years.

Prior to joining ESPN, Cynthia was manager of Business Development for Disney/ABC in Los Angeles, analyst for the NFL's CFO, and senior analyst for Fusion Finance.

A native of Okemos, Michigan, Cynthia graduated from Boston College in 2005 with a B.S. in Biology. Cynthia then received her MBA in Finance, Entrepreneurship and Innovation from Northwestern University's Kellogg School of Management and continued at Northwestern in the MS of Predictive Analytics program.

Outside of her career, Cynthia has completed 20 marathons in 20 different states; almost halfway to her goal of completing a marathon in each state. Cynthia has also taught Pilates and group fitness at several locations since 2001, an avocation that led to her first algorithm-based business, a recommendation engine for group fitness classes. She is also involved with Bright Pink (, the only national non-profit organization focused on prevention and early detection of breast and ovarian cancer in young women.



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