APPROXIMATELY 100 MILLION VIEWERS WATCH NFL FOOTBALL DURING WEEK 1

NFL Communications

APPROXIMATELY 100 MILLION VIEWERS WATCH NFL FOOTBALL DURING WEEK 1

2021 Regular English


  • Week 1 averaged 17.4M  viewers, +7% YoY on TV+Digital and the 2nd-highest Week 1 viewership over the last 5 seasons (2017-2021, behind 2019)
    • NFL games ranked as the top 6 telecasts for the Mon-Sun broadcast week
    • 23.2 billion total minutes were consumed; largest Week 1 minutes total since 2016
      • The two National windows on Sunday drew 6.3 billion total minutes, the highest on record for a Week 1 National window (records date back to 1988)
      • Thursday Kickoff (DAL@TB) delivered 26.4M viewers, ranking as NBC's most-watched Kickoff game since 2015
      • NBC averaged 22.8M viewers for its Thursday/Sunday games (driven by Kickoff), up +11% YoY
      • MNF averaged 15.3M viewers on ABC+ESPN+E2, up +59% vs. last year's doubleheader on ESPN alone, and the most-watched Week 1 MNF game since 2013 (PHI@WAS, 16.5M)