49ers-Cardinals Delivers Estimated Average Minute Audience of 4.8 Million Across Prime Video, Twitch, NFL & Verizon Media Mobile Properties
Highest Digital AMA Ever for NFL Regular Season Game
Saturday's game between the San Francisco 49ers and Arizona Cardinals delivered an estimated 11.2 million total viewers on Amazon Prime Video with Twitch, and an estimated average minute audience of 4.8 million across Prime Video, Twitch, NFL mobile properties, 49ers and Cardinals mobile properties, and Verizon Media mobile properties – the highest digital AMA ever for an NFL regular season game.
Including OTA stations in San Francisco (KNTV) and Phoenix (KSAZ), 49ers-Cardinals delivered an estimated AMA of 5.9 million.
Prime Video and Twitch alone reached a total of 11.2 million combined viewers for the NFL on Prime pregame show and the 49ers-Cardinals game. For the 49ers-Cardinals game alone, an estimated 10.7 million viewers initiated a stream on Prime Video or Twitch. The average audience watching the game for at least 30 seconds on Prime Video or Twitch was an estimated 4.5 million.
Additionally, fans streamed more than 800 million minutes on Prime Video and Twitch for the 49ers-Cardinals broadcast, and the average viewing duration window was 82 minutes – higher engagement than the average of 67 minutes for an NFL game this season to-date.
The figures above are based off estimated numbers of viewers per living room device that streamed the game.
Andrew Howard Andrew.Howard@NFL.com
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