2018 NFL Draft Sets Record for Highest Rated and Most Watched Draft Ever
Combined Coverage Across NFL Network, FOX, ABC, ESPN, ESPN2 and ESPN Deportes Fuels 25% Growth in Ratings
An Average of Nearly 3 Million Viewers Tune in for Saturday Coverage Marking the Most Watched Day 3 in NFL Draft History
The 2018 NFL Draft is one for the record books. With a combined 3.57 HH rating and 5.5M viewers, the 2018 NFL Draft is officially the highest rated and most-watched Draft ever.
The 2018 NFL Draft was covered across NFL Network, FOX, ABC, ESPN, ESPN2 and ESPN Deportes and the broad distribution helped grow the combined rating and viewership by 25% and 20% respectively over 2017.
The expanded coverage of the 2018 NFL Draft marked the first time ever that the entirety of the live three-day event was aired on broadcast television.
The three-day event produced strong results from start to finish as Thursday's coverage of Round One resulted in a combined 7.0 HH rating (+27% y/y) and 11.2 million viewers (+22% y/y) making it the second most-watched watched Draft day ever, while Saturday's combined TV viewership resulted in an average of 2.9 million viewers making it the most watched Draft Day 3 ever.
|2018 NFL Draft Round||Where Fans Watched|
|Round 1: Thursday, April 26 • 8:00 PM ET||NFL Network, FOX, ESPN, ESPN2, ESPN Deportes; NFL, FOX Sports and ESPN digital properties|
|Rounds 2-3: Friday, April 27 • 7:00 PM ET||NFL Network, FOX, ESPN/ESPN2; NFL, FOX Sports and ESPN digital properties|
|Rounds 4-7: Saturday, April 28 • Noon ET||NFL Network, ABC, ESPN; NFL and ESPN digital properties|
*TV figures include ESPN and ESPN2 digital viewing which is measured by Nielsen but exclude FOX and NFL digital viewing
VICE PRESIDENT, COMMUNICATIONS
NATIONAL FOOTBALL LEAGUE