2018 NFL Draft Sets Record for Highest Rated and Most Watched Draft Ever

NFL Communications

2018 NFL Draft Sets Record for Highest Rated and Most Watched Draft Ever

2017 Regular English

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2018 NFL Draft Sets Record for Highest Rated and Most Watched Draft Ever

Combined Coverage Across NFL Network, FOX, ABC, ESPN, ESPN2 and ESPN Deportes Fuels 25% Growth in Ratings

An Average of Nearly 3 Million Viewers Tune in for Saturday Coverage Marking the Most Watched Day 3 in NFL Draft History​

The 2018 NFL Draft is one for the record books. With a combined 3.57 HH rating and 5.5M viewers, the 2018 NFL Draft is officially the highest rated and most-watched Draft ever.

The 2018 NFL Draft was covered across NFL Network, FOX, ABC, ESPN, ESPN2 and ESPN Deportes and the broad distribution helped grow the combined rating and viewership by 25% and 20% respectively over 2017.

The expanded coverage of the 2018 NFL Draft marked the first time ever that the entirety of the live three-day event was aired on broadcast television.

The three-day event produced strong results from start to finish as Thursday's coverage of Round One resulted in a combined 7.0 HH rating (+27% y/y) and 11.2 million viewers (+22% y/y) making it the second most-watched watched Draft day ever, while Saturday's combined TV viewership resulted in an average of 2.9 million viewers making it the most watched Draft Day 3 ever.

 

2018 NFL Draft RoundWhere Fans Watched
Round 1: Thursday, April 26 • 8:00 PM ETNFL Network, FOX, ESPN, ESPN2, ESPN Deportes; NFL, FOX Sports and ESPN digital properties
Rounds 2-3: Friday, April 27 • 7:00 PM ETNFL Network, FOX, ESPN/ESPN2; NFL, FOX Sports and ESPN digital properties
Rounds 4-7: Saturday, April 28 • Noon ETNFL Network, ABC, ESPN; NFL and ESPN digital properties

 

*TV figures include ESPN and ESPN2 digital viewing which is measured by Nielsen but exclude FOX and NFL digital viewing

ALEX RIETHMILLER

VICE PRESIDENT, COMMUNICATIONS

NATIONAL FOOTBALL LEAGUE

o 310.840.4681

c 954.599.4154

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