2017 PRO BOWL TO BE
SPONSORED BY AQUAFINA
The NFL today announced that Aquafina
will serve as the presenting sponsor of the
2017 Pro Bowl, which will take place at Camping World Stadium in Orlando
on Sunday, January 29.
The 2017 PRO BOWL PRESENTED BY
AQUAFINA is a
re-imagined event that features a return to the traditional AFC vs. NFC format,
and leading up to the game, the NFL will host a week-long festivities focused
on youth football to commemorate the brightest stars of today and
tomorrow.
“As we showcase the NFL’s best and celebrate the game of
football across all levels, we are excited to partner with Aquafina for the
first time,” said RENIE ANDERSON, NFL Senior Vice President of
Sponsorship and Partnership Management. “Given our focus on youth and families
at the Pro Bowl, Aquafina is a great brand fit for the reimagined event.”
As the presenting sponsor, Aquafina will be incorporated
into numerous elements of the pregame week-long celebratory events and have a
significant presence at Camping World Stadium during the Pro Bowl.
“We are thrilled
to be teaming up with the 2017 Pro Bowl to reach NFL fans and families
everywhere,” said JUSTIN TOMAN,
PepsiCo Sports Marketing Director. “Aquafina is the first brand in
PepsiCo’s water portfolio to partner with the NFL in this way. This is yet
another example of our recently renewed Performance with Purpose goals
coming to life as we continue to
transform our portfolio to offer top-selling beverage choices for every
consumer lifestyle and fan occasion.”
Tickets
to the 2017 PRO BOWL PRESENTED BY AQUAFINA are available at NFL.com/ProBowlOnSale, and the game will be simulcast live at 8:00 PM ET on ESPN and ESPN
Deportes.
As
part of PRO BOWL WEEK, the NFL will recognize
all levels of the sport – from youth to high school to the NFL’s best. 2017 Pro
Bowl players will be able to invite their former youth or high school coach to
join them. Each player on the winning team will receive a grant from the NFL
Foundation to support their youth or high school football program.
PRO BOWL WEEK events include a 5k run and a parade of players in the Magic Kingdom. In
addition, the PRO BOWL SKILLS SHOWDOWN,
which pits AFC and NFC All-Stars against each other in unique competitions, will
air on Thursday, January 26 at 7:00 PM ET on ESPN.
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About
PepsiCo
PepsiCo
products are enjoyed by consumers one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more than $63
billion in net revenue in 2015, driven by a complementary food and beverage
portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.
PepsiCo’s product portfolio includes a wide range of enjoyable foods and
beverages, including 22 brands that generate more than $1 billion each in
estimated annual retail sales.
At the
heart of PepsiCo is Performance with Purpose – our fundamental belief that the
success of our company is inextricably linked to the sustainability of the
world around. We believe that continuously improving the products we sell,
operating responsibly to protect our planet and empowering people around the
world is what enables PepsiCo to run a successful global company that creates
long-term value for society and our shareholders. For more information, visit www.pepsico.com.
Media Contacts:
Kamran Mumtaz
National
Football League
(212) 450-2631
Kamran.Mumtaz@NFL.com
Alison LaFleur
PepsiCo
(914) 767-1259
Alison.LaFleur@PepsiCo.com
