Seahawks Announce First Event of 2014 NFL Kickoff

  • NFL Kickoff Run to officially ignite NFL Kickoff Week Celebration
  • 5k and Kids ‘Play 60’ Fun Run to finish on the sideline at CenturyLink Field
  • Mack Strong named as official Seahawks race ambassador

RENTON, Wash. –Seattle Seahawks and the NFL announced today that online registration for the 2014 NFL KICKOFF RUN is now open at The race is set for Monday, September 1 with a course that begins outside CenturyLink Field and ends with fans running through the tunnel onto the field

The NFL Kickoff Run will be the first official event of 2014 NFL KICKOFF and launches a week of festivities leading up to the Seahawks versus Green Bay Packers game on Thursday, September 4. More details about 2014 NFL KICKOFF will be announced soon.

“The NFL Kickoff Run is a great opportunity for Seahawks fans from around the Northwest to participate and celebrate the start of the regular season,” said Seahawks President Peter McLoughlin. “The 5k and Kids Play 60 Fun Run is open to fans of all ages. Join us and help set the stage for a very memorable week.”

The run will benefit Spirit of 12 Partners, Boys and Girls Clubs of Washington State, Camp Fire Snohomish, Girl Scouts of Western Washington, Treehouse, and YMCA of Greater Seattle. Spirit of 12 Partners represent youth oriented, community-based nonprofit organizations. During the 2013 season, more than $365,000 was raised, the most successful year in the program’s 10-year history.  More than $2.6 million has been raised since the program launched in 2004.

This season opening NFL KICKOFF RUN marks the first time that fans have been invited to take CenturyLink Field as runners and race down the sidelines where the Seahawks play their home games. The schedule for Monday September 1, 2014 includes:

  • 5K Run/Walk –7:30 a.m. The 5K Run/Walk will start at 7:30 a.m. along Occidental Avenue and go South through the streets of Seattle before finishing back on the turf at CenturyLink Field
  • Play 60 Kids Fun Run –The NFL ‘Play 60’ Kids Fun Run is a half-mile, non-competitive run for kids aged 4-12 and will immediately follow the 5K
  • Post-Race Fan Fest- After the event, fans convene for great Seahawks raffle prizes, awards and refreshments on the field plaza at CenturyLink Field

“This race is a fun way for fans of football and fitness to help kick off the NFL season and celebrate the Super Bowl XLVIII champion Seattle Seahawks,” said Peter O’Reilly, Vice President of Fan Strategy and Marketing for the National Football League. “The NFL Kickoff Run also aligns with our long-standing commitment to health and wellness throughout the country, as well as our NFL PLAY 60 initiative to fight childhood obesity.”

“We’re thrilled to see this race embraced by the Seahawks organization and the NFL, as running continues to evolve and reach passionate football fans,” said Jamie Monroe, President of Easy Day Sports, the producer of the event. “The NFL Kickoff Run presents Seahawks fans and the City of Seattle with a unique opportunity to engage with their team and local charities in a fun and meaningful way.”

For more information and to register visit

About Easy Day Sports

Headquartered in Coronado, California, Easy Day Sports is a boutique event production agency whose emphasis is creating memorable life experiences through premier, professionally managed endurance sports events. The company’s name is deeply inspired by the Navy SEAL motto “The only easy day was yesterday.” This is embodied through superior event production and a tireless commitment to excellence. Contact information for Easy Day Sports can be found at

NFL Update—June 18, 2014


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NFL Rookie Symposium Kicks Off Sunday, Sessions to Stress History, Total Wellness, Experience & Professionalism

NFC rookies to attend June 22-25, AFC rookies June 25-28

The NFL kicks off its 17th Rookie Symposium on Sunday, June 22, emphasizing the sport’s legacy and tradition of character and leadership, as well as social and professional responsibility. The four-day orientation held at the Bertram Hotel in Aurora, Ohio, will introduce the 2014 NFL Draft class to life in the NFL prior to the rookies reporting to training camps next month.

The four core teaching principles of the Rookie Symposium are NFL History, Total Wellness, Professional Experience and Workplace Conduct. The symposium includes presentations, videos, and workshops on player health and safety, decision making, mental health, substance abuse, workplace respect and maintaining positive relationships.

Guest speakers at the Rookie Symposium (June 22-25 for NFC rookies, June 25-28 for AFC rookies) include current and former players who have experienced a wide-range of successes and challenges in their football careers and personal lives.

Presenters include former NFL players LA VAR ARRINGTON, CRIS CARTER, GARRY COBB, DONOVIN DARIUS, WARRICK DUNN, KEITH ELIAS, LUTHER ELLISS, EDDIE GEORGE, MIKE HAYNES, TERRYTANK” JOHNSON, WARREN SAPP and J.R. TOLVER. They will be joined by current players including Cardinals safety TYRANN MATHIEU,Bengals running back GIOVANI BERNARD, Bears guard KYLE LONG, Colts punter PAT MC AFEE and Bears safety RYAN MUNDY.

Atlanta Falcons assistant general manager SCOTT PIOLI and Jacksonville Jaguars head coach GUS BRADLEY will speak to the rookies about expectations of football players at the professional level.

2014 Pro Football Hall of Fame inductee AENEAS WILLIAMS will conduct a history session for the rookies at the Pro Football Hall of Fame in Canton.

Additional speakers include representatives from the NFL office and club personnel and professionals in specialized fields.

Panel discussion topics include “Expectations of an NFL Player,” “Transitioning to the NFL,” “Reaching Out,” “Defining Success,” and “Staying in the Game.”

All rookies also will participate in a PLAY 60 youth football clinic with children from the Cleveland area at the Cleveland Browns Training and Administrative complex (NFC rookies June 24 at 9:30 AM; AFC rookies June 27).

About NFL Player Engagement

NFL Player Engagement assists players in reaching their highest potential on and off-the-field with guidance, support, and resources provided before, during, and after their NFL experiences. NFL Player Engagement works with three core audiences: Prep, Life, and Next. NFL Life (current players) and NFL Next (Formers) reach more than 2,000 NFL players and spouses each year through a variety of programs and services focused on career development, financial and continuing education, as well as personal, psychological, and physical wellness. NFL Prep provides high-school and college student-athletes of all sports with tools to help them succeed in life, focused on awareness, prevention, and education. More information can be found at

Statement by NFL Commissioner Roger Goodell on Chuck Noll

What set Chuck Noll apart was his remarkable ability as a teacher. His subject was football and his students became four-time Super Bowl champions. Coach Noll’s quiet leadership produced extraordinary results that deeply inspired players, coaches and fans. He always put the team, his players, and the game first. His legacy of excellence will forever be an important part of the history of the Steelers and the NFL. We extend our condolences to Chuck’s wife Marianne, his son Chris, the Noll family, and the Steelers organization.

Hard Knocks: Training Camp with the Atlanta Falcons

Hard Knocks 2014





HBO Sports, NFL Films and the Atlanta Falcons team up for an all-access look at what it takes to make it in the National Football League when HARD KNOCKS: TRAINING CAMP WITH THE ATLANTA FALCONS debuts in August. The first sports-based reality series – and one of the fastest-turnaround programs on TV – kicks off its five-episode ninth season, presented in HD, TUESDAY, AUG. 5 (10:00-11:00 p.m. ET/PT), exclusively on HBO. Other hour-long episodes debut subsequent Tuesdays at the same time, with an encore play Wednesday at 11:00 p.m., culminating in the Sept. 2 season finale.

“We are thrilled that the ninth edition of the HARD KNOCKS series will spotlight the Atlanta Falcons,” says Ken Hershman, president, HBO Sports. “It’s exciting to feature a team, a franchise and a city for the first time on HARD KNOCKS. We are grateful to Coach Mike Smith and the entire organization for agreeing to participate and look forward to what we expect to be one of the most exciting seasons in HARD KNOCKS history. The series has become one of the few summertime programs that is truly appointment TV and we can’t wait for the premiere on August 5th.”

“We’re excited to work with the Atlanta Falcons and HBO Sports on HARD KNOCKS,” says Howard Katz, COO of NFL Films and NFL Senior Vice President of Broadcasting. “We want to thank Arthur Blank, Thomas Dimitroff, Mike Smith and the entire Falcons’ organization for the trust they have in NFL FILMS by allowing us unprecedented access into their training camp. The Falcons present numerous storylines with a veteran coaching staff, star players and newcomers all coming together to attempt to rise up back to the top of the NFC.”

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NFL Update—June 11, 2014


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NFL Update—June 4, 2014


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NFL Unveils Logos for Super Bowl 50

Break from Roman Numerals Celebrates Historic GameSB 50 national

The National Football League released today logos for Super Bowl 50 slated for Sunday, February 7, 2016 at Levi’s Stadium in Santa Clara, Calif.

To further elevate and celebrate the historic 50th Super Bowl, the NFL will break for one year its unique tradition of using Roman numerals to identify that season’s championship game.

The NFL will return to Roman numerals for Super Bowl LI, slated for February 2017 at Reliant Stadium in Houston. Roman numerals were first employed for Super Bowl V (Baltimore Colts victory over the Dallas Cowboys in January 1971).

The new Super Bowl 50 logos – one for national use and one for regional – serve as tangible symbols of league’s celebration of the first 50 Super Bowls and a look ahead to the future. Super Bowl 50 will be televised by CBS.

Season-long plans will be announced in the months following Super Bowl XLIX Sunday, Feb. 1, 2015 at the University of Phoenix Stadium in Glendale, AZ.

NATIONAL LOGO                                                     

While continuing to feature the Vince Lombardi Trophy as the centerpiece of the Super Bowl logo, the use of “50” makes a bold statement about the Super Bowl and the historic 50th game. The gold “50” aligns with the preeminence of the Super Bowl, the silver trophy, and reflects the host region’s historic Gold Rush in the broader setting of the Golden State.


The logo design builds on the permanent Super Bowl identity established in 2011 for Super Bowl XLV that positions the Lombardi Trophy with the host stadium. The Super Bowl 50 regional logo features the Lombardi Trophy in front of Levi’s Stadium, the new home of the San Francisco 49ers. Reflected in the gold 50 are some of the iconic landmarks of the San Francisco Bay Area ghosted by the fog.

SB 50 RegionalFrom left to right:

• Transamerica Pyramid

• San Francisco Ferry Building

• Coit Tower

• Golden Gate Bridge

• Redwood trees from the Muir Woods National Monument

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NFL Hosts Eighth Annual “NFL Boot Camp: Broadcasting” June 16-19 at NFL Films

Top NFL Producers & Talent to Instruct Players: CBS’ James Brown to Serve as Host Joined By John Saunders, Ron Jaworski, Kenny Albert & Solomon Wilcots

“Advanced” Curriculum Offered to Five Former Boot Campers

 Players can earn guest hosting opportunity on NFL TV and radio partners in U.K.

Twenty-five current and former NFL players, including DEION BRANCH, BRADY QUINN and AMANI TOOMER will take part in the eighth annual NFL Boot Camp: Broadcasting at NFL Films in Mt. Laurel, New Jersey from June 16-19, the NFL announced today.

The four-day program, directed by the NFL Player Engagement and NFL Broadcasting departments, covers a wide range of topics with on-air and production instructors from each of the NFL’s broadcast partners – CBS, FOX, NBC, ESPN, NFL Network, SiriusXM, and WestwoodOne Radio. Sessions include hands-on work in areas such as tape study, editing, show preparation, radio production, studio preparation, production meetings, field reporting and game preparation.  Each player will tape segments as a game analyst and as a field reporter and serve as a live guest host on SiriusXM NFL Radio.

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NFL Foundation, NFL Clubs To Fund Athletic Trainers In Underserved High Schools Nationwide

$1 million initiative is part of $25 million committed by NFL Foundation

toward health & safety projects in next 3 years

The National Football League Foundation and NFL teams will fund athletic trainers in underserved high schools nationwide, it was announced today. The announcement was made as part of a White House summit on youth sports safety.

The $1 million program, a collaboration with the National Athletic Trainers’ Association (NATA) and the Professional Football Athletic Trainers Society (PFATS), is part of $25 million committed by the NFL Foundation over the next three years towards health and safety projects. These projects are in addition to the $45 million the NFL recently announced in support of USA Football and the Heads Up Football program. Other health and safety initiatives include:

  • The Back to Sports program—a collaboration between the NFL, National PTA and American Heart Association/American Stroke Association to host wellness events in NFL markets that educate parents on the rewards of sports participation and provide information on concussion signs and symptoms, hydration and NFL PLAY 60.
  • Field grants to provide new and refurbished places for kids to play safely

“The NFL Foundation is proud to support the important work that will help keep athletes of all levels safer as they play the sports they love,” said Dallas Cowboys Executive Vice President CHARLOTTE JONES ANDERSON, chair of the NFL Foundation. “We are pleased to work with a diverse group of leaders in their respective fields to help advance the important cause of sports safety.”

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