Archive for 'Press Releases'

NFL Media Announces Additional Sponsorship & Distribution Partners for NFL Now

McDonald’s named a presenting sponsor of NFL Now

Amazon and Roku sign on as distribution partners for NFL Now

NEW YORK, NY: The National Football League today announced McDonald’s as the third presenting sponsor of NFL Now, the League’s new digital video service providing fans with the NFL news, analysis and highlights they want across their Internet-connected devices. The NFL also announced new distribution partnerships with Amazon Fire TV & Kindle Fire and the Roku® streaming platform for NFL Now, which is scheduled to launch in August before the start of the 2014 NFL season.


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70 NFL Coaches & Front Office Executives To Participate In Career Development Symposium May 30 – June 1 At Wharton School Of The University Of Pennsylvania

Seventy NFL assistant coaches and front office executives will take part in the annual NFL Career Development Symposium May 30 – June 1 at the Wharton School of the University of Pennsylvania, it was announced today.

The three-day program will engage aspiring head coach and general manager candidates through presentations, panel discussions, breakout sessions and networking opportunities with owners, club presidents, coaches, general managers and league executives.

Among the speakers and presenters are Browns owner JIMMY HASLAM; Dolphins owner STEPHEN ROSS; Falcons president RICH MC KAY; Falcons general manager THOMAS DIMITROFF;Broncos general manager JOHN ELWAY;Panthers general manager DAVE GETTLEMAN;Chiefs head coach ANDY REID;Panthers head coach RON RIVERA; Vikings head coach MIKE ZIMMER; and former NFL general manager CHARLEY CASSERLY.

For the complete release, click here.

Roster of Officials Confirmed

Two New Referees, 12 First-Year NFL Officials Among 2014 Class

The NFL roster of game officials for the 2014 season will include 12 first-year NFL officials – and two new referees – among the group of 119, the league announced today.

Veteran NFL officials RONALD TORBERT and CRAIG WROLSTAD have been promoted to referee, replacing retired referees SCOTT GREEN and RON WINTER.  Wrolstad has spent the past 11 seasons as a field judge while Torbert has worked the past four as a side judge.

The 12 first-year NFL officials are all graduates of the NFL Officiating Development program, which is designed to train top college football officials in all aspects of NFL officiating.  They will be on the field at team OTA sessions.

“The NFL is about constantly striving to improve performance, and that is certainly the case for our game officials,” said NFL Vice President of Officiating DEAN BLANDINO.  “Both Ron and Craig have proven to be outstanding NFL officials and they are ready to assume the increased responsibilities of the referee position.  Our 12 first-year officials were all among the best in college football.  We are excited about having them on the field.”

For the complete release, click here.

NFL Update—May 21, 2014

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For the complete release, click here

Skittles Brand and NFL Activate Sponsorship

Iconic Rainbow Candy to “Make Game Day Awesomer”

NFL skittles post- 4.29

CHICAGO (MAY 20, 2014) – National Football League game days are about to get awesomer: the Skittles brand ­ made by Wrigley, a subsidiary of Mars, Inc. ­ is an official NFL sponsor.

The brand’s NFL activation plans were on display today at the Sweets & Snacks Expo in Chicago to celebrate Skittles official entry into the NFL’s roster of sponsors.

Through the sponsorship, the Skittles brand will help NFL fans make their game day celebrations awesomer this season with a series of retail and in-stadium activations. From August 1 to November 4 football fans everywhere can snap a photo of a pack of Skittles candies found on the Wrigley NFL-themed displays nationally for the chance to win one of 1,000 awesome weekly prizes. Fans should expect the unexpected as the brand prepares to celebrate the sponsorship in the months ahead.

Skittles candies are a game day staple for many of the League’s passionate fans. While Skittles made its NFL debut around Super Bowl XLVIII and this season marks the first long-term activation with the NFL, it complements a longstanding relationship between the League and the brand’s parent company, Mars Inc., whose Snickers brand has sponsored the League since 2003.

“Over the last few years, NFL fans have embraced our brand in a truly breathtaking way, and we’re very excited that this program will make it possible for us to express our appreciation in bigger and better ways,” said Matt Montei, Sr. Director of Confections and Seasonal at Wrigley. “I can’t wait for NFL fans to find all the ways that Skittles makes their game days awesomer.”

About Wrigley

Wrigley is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, and lollipops. Wrigley’s world-famous brands – including Extra®, Orbit®, Doublemint®, and 5™ chewing gums, as well as confectionery brands Skittles®, Starburst®, Altoids® and Life Savers® – create simple pleasures for consumers every day. With operations across 50 countries and distribution in more than 180 countries, Wrigley’s brands bring smiles to faces around the globe. The company is headquartered in Chicago, Illinois, employs approximately 17,000 associates globally, and operates as a subsidiary of Mars, Incorporated. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

For more information, visit www.Wrigley.com and www.Mars.com.

Vincent Appoints Three Senior Advisors

Jimmy Raye II, Mike Reinfeldt and Mike Singletary To Advise League Office on Football Matters

Former NFL coach and player JIMMY RAYE II, former Pro Bowl player and general manager MIKE REINFELDT, and Pro Football Hall of Fame player and former head coach MIKE SINGLETARY have been named senior advisors to TROY VINCENT, the NFL’s executive vice president of football operations, the National Football League announced today.

For the complete release, click here.

 

SRAdvisors

Whatcha Talking About Willis?

whackamoleWhack-a-mole is a fun game to play at an arcade or at a carnival. We sometimes play it at the office.

From time to time, a certain mythical statistic pops up on TV with no basis in fact. It’s time to whack it down again.

A national media organization recently regurgitated the fantastical assertion that a staggering 78 percent of NFL players are bankrupt or facing financial stress within two years of leaving the league.

gary-coleman-as-arnold-diffrent-strokes-18022862-640-480Hearing that made us cry out “Whatcha talking about Willis?” Pure pulp fiction.

There is no research that validates this claim. In fact, according to a 2009 University of Michigan study of retired NFL players, NFL retirees have higher income than men of similar ages in the general population.

And while we have the mallet in our hand and have earned extended play, another internet invention is that NFL players have significantly higher divorce rates than other men. Whack!

The divorce rates for NFL retirees (age 30-49) are comparably lower to the divorce rates for the same segment of the general population (20 percent vs. 26 percent). NFL retirees are more likely to be currently married than other men in the general population, according to the University of Michigan study.

We’re out of tokens.

 

NFL Update—May 14, 2014

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For the complete release, click here

CBS & NFL Network Team Up for Extensive On-Site Coverage of Thursday Night Football

Featuring Multiple Sets on Location, Pre-Game Coverage Begins at 6:00 PM ET and Concludes With Immediate Post-Game Show on CBS and NFL Network

James Brown, Deion Sanders, and Bill Cowher Anchor Prime Time Coverage at 7:30 PM, ET on CBS and NFL Network

CBS Sports and NFL Network today announced plans for extensive on-site pre-game and post-game coverage for its broadcasts of Thursday Night Football.  The networks team up for over two hours of coverage, featuring CBS Sports and NFL Network analysts and reporters, originating from the site of each game for all 15 weeks, beginning at 6:00 PM ET on NFL Network and continuing through kick-off at 8:25 PM ET.


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NFL Media Posts Record Numbers for All Three Days of the 2014 NFL Draft

NFL Network’s Rating & Viewers Up 27% & 33% From ’13 Respectively

With Growth Every Year, NFL Network’s Rating Up 104% & Viewership Up 121% Since ‘10

NFL Digital Media Properties Received More Than 44 Million Visits – Up 41% from ‘13

NFL Media – comprised of NFL Network, NFL.com and NFL Mobile from Verizon – posted record numbers across all platforms for all three days of the 2014 NFL Draft.


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