Expanded 13-game schedule produces most-watched season for Thursday Night Football with an average of 7.3 million viewers
Season rating up 8% vs. 2011 for the #1 Thursday program on cable this Fall
NFL Network’s expanded schedule of Thursday Night Football broadcasts set rating and viewership records for the network in 2012. Including the audience from over-the-air broadcasts in local markets, Thursday Night Football finished with a record-high per game average audience of 7.3 million viewers in 2012, marking the fourth consecutive year that Thursday Night Football has set an all-time high viewership mark for NFL Network.
For the season, Thursday Night Football on NFL Network averaged a 4.6 US HH rating (including OTA’s), another record for the network. The 4.6 US HH rating represents an 8% increase from the 2011 season. Each week of the 2012 Thursday Night Football schedule, NFL Network’s game telecast was the day’s most-watched program on cable television.