Iconic Rainbow Candy to “Make Game Day Awesomer”
CHICAGO (MAY 20, 2014) – National Football League game days are about to get awesomer: the Skittles brand made by Wrigley, a subsidiary of Mars, Inc. is an official NFL sponsor.
The brand’s NFL activation plans were on display today at the Sweets & Snacks Expo in Chicago to celebrate Skittles official entry into the NFL’s roster of sponsors.
Through the sponsorship, the Skittles brand will help NFL fans make their game day celebrations awesomer this season with a series of retail and in-stadium activations. From August 1 to November 4 football fans everywhere can snap a photo of a pack of Skittles candies found on the Wrigley NFL-themed displays nationally for the chance to win one of 1,000 awesome weekly prizes. Fans should expect the unexpected as the brand prepares to celebrate the sponsorship in the months ahead.
Skittles candies are a game day staple for many of the League’s passionate fans. While Skittles made its NFL debut around Super Bowl XLVIII and this season marks the first long-term activation with the NFL, it complements a longstanding relationship between the League and the brand’s parent company, Mars Inc., whose Snickers brand has sponsored the League since 2003.
“Over the last few years, NFL fans have embraced our brand in a truly breathtaking way, and we’re very excited that this program will make it possible for us to express our appreciation in bigger and better ways,” said Matt Montei, Sr. Director of Confections and Seasonal at Wrigley. “I can’t wait for NFL fans to find all the ways that Skittles makes their game days awesomer.”
Wrigley is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, and lollipops. Wrigley’s world-famous brands – including Extra®, Orbit®, Doublemint®, and 5™ chewing gums, as well as confectionery brands Skittles®, Starburst®, Altoids® and Life Savers® – create simple pleasures for consumers every day. With operations across 50 countries and distribution in more than 180 countries, Wrigley’s brands bring smiles to faces around the globe. The company is headquartered in Chicago, Illinois, employs approximately 17,000 associates globally, and operates as a subsidiary of Mars, Incorporated. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.