NFL Network Averaged 1.46 US HH Rating & 2.4 Million Viewers – Up 54% & 60% From ’13 Respectively
With Growth Every Year, NFL Network’s US HH Rating Up 121% & Viewership Up 136% Since ‘10
NFL Digital Media Properties Received More Than 14 Million Visits – Up 54% from ‘13
NFL Media – comprised of NFL Network, NFL.com and NFL Mobile from Verizon – posted record numbers across all platforms for last night’s coverage of the first round of the 2014 NFL Draft.
NFL Network’s coverage averaged a 1.46 US HH rating and 2.4 million viewers – both records for the network. Versus last year’s first round coverage, NFL Network experienced a 54 percent increase in average rating (0.95) and a 60 percent increase in average viewers (1.5 million).
In the 10th year of covering the NFL Draft, NFL Network has increased ratings and viewership each year, and is up 121 percent in ratings and up 136 percent in viewership since 2010.
In total, first-round coverage of the 2014 NFL Draft on NFL Network and ESPN drew a combined total viewership of 32.0 million viewers* making it the most-viewed Round 1 ever, according to The Nielsen Company (*based on at least one minute of viewing). The 32.0 million viewers tops the record set in 2010 (29.9 million viewers).
The NFL’s digital media platforms – including NFL.com and NFL Mobile from Verizon – set records with its first round coverage of the NFL Draft with more than 14 million visits, a 54 percent increase over 2013. NFL Mobile from Verizon had a year-over-year increase in visits of 168 percent.
Additionally, NFL digital media properties had nine million visits on Thursday, a 44 percent increase from 2013 and a 94 percent increase from 2012. NFL.com users averaged 29 minutes per visit on desktop, up 16 percent from 2013.
ABOUT NFL MEDIA
Seven days a week, 24 hours a day, 365 days a year, fans turn to NFL Network to receive information and insight straight from the field, team headquarters, league offices and everywhere the NFL is making news. Launched in 2003, NFL Network gives fans unprecedented year-round inside access to all NFL events, including the Super Bowl, Playoffs, regular season, preseason, Pro Bowl, Pro Football Hall of Fame induction weekend, NFL Draft, NFL Scouting Combine, Senior Bowl, league meetings, minicamps and training camps.
Currently in more than 72 million homes, NFL Network has carriage agreements with each of the country’s largest television providers including Comcast, DirecTV, DISH Network, Cablevision, Cox, Charter, Time Warner Cable, Verizon FiOS and AT&T U-Verse.
For fans on the go, all NFL Network programming can also be streamed live on the NFL Mobile from Verizon app (NFL.com/mobile), the NFL app delivered on XBOX from Microsoft, and through Watch NFL Network (NFL.com/watch), with participating cable and satellite providers. For more information, log on to NFL.com/nflnetwork. NFL.com is the exclusive internet home of NFL Network.
– NFL MEDIA –