Partnership to Run Through 2017
WAYNE, NJ – April 23, 2013– Castrol® announced today the extension of a multi-year sponsorship agreement with the National Football League (NFL). The agreement renews the Castrol® EDGE® status as the official motor oil sponsor of the NFL through March 2017– continuing the relationship that began in 2010.
“Castrol is thrilled to renew a multi-year sponsorship with the NFL, following the success of our initial sponsorship deal,” said Carolyn Eckert, Director of Integrated Marketing for Castrol. “Castrol is committed to delivering strong engine performance and NFL fans have truly connected with our ‘Driven Stronger’ message. We look forward to continuing that engagement with millions of NFL fans both on and off the field.”
As a sponsor of the NFL, Castrol will be present across a number of NFL platforms, including NFL game broadcasts, NFL Network, NFL Mobile and NFL.com.
Castrol is renewing this sponsorship on the heels of a successful multi-year deal that promoted the “Driven Stronger” brand through multiple channels such as videos, advertising, social media, on-site activations and the use of official brand ambassador Adrian Peterson, running back for the Minnesota Vikings. The NFL highlighted the best “Driven Stronger” players by position each week of the season on NFL.com to provide fans with information on some of the best players around the league.
“We are pleased to continue working with Castrol to reach our fans year round in authentic and innovative ways,” said Renie Anderson, NFL senior vice president of sponsorship and partnership management. “Castrol provides unique and interactive experiences that have resonated with football fans across the country. We are very proud of the relationship to date and excited about the future.”
During the multi-year sponsorship, the brand will maintain category exclusivity in the motor oil and related lubricants field. For more information, visit www.castroledgeusa.com.
BP Lubricants USA Inc. markets premium lubricants and business–building programs directly to independent lube operators, service providers, new car dealers and leading retailers. Our leadership brands include Castrol® GTX® — a premium conventional motor oil; Castrol® GTX® High Mileage™ – a premium synthetic blend designed for vehicles with over 75,000 miles; the Castrol® EDGE® line of advanced full-synthetic super premium motor oils that offer unsurpassed strength and performance; Castrol® Power RS™ – an advanced full synthetic motorcycle oil; as well as our range of commercial transport lubricants. To find out more about Castrol products and programs, please call 1–888–CASTROL or log on to http://www.castrol.com/us.