Bose and NFL extend sponsorship to evolve NFL sidelines to shape the future of football
March 24, 2014 — Bose Corporation and the National Football League today announced they have extended their sponsorship agreement, which now makes Bose the official headphone and headset of the NFL.
Bose will design, engineer and manufacture new headsets for all NFL coaches to use in-game, enhancing sideline and booth communications in a variety of areas, including play-calling and instant replay. The new Bose® headsets will include proprietary technology found in the company’s commercial application headsets, including superior audio, noise cancellation, rugged durability and long-wear comfort.
“We are pleased to extend our relationship with Bose to evolve the sidelines and improve the game for our teams,” said Brian Rolapp, EVP of NFL Media. “Bose’s superior technology will enhance the audio and communication experience for our coaches, players and other personnel so they can deliver the best performances on-the-field to our fans in-stadium and at home.”
“The new Bose headset is being made for the demanding environment of the NFL sidelines, and that’s an ideal way for us to continue our relationship with the league,” said Bob Maresca, CEO and president of Bose. “We have over three decades of research behind every headset we make for the military, aviation and consumers. Now, our proprietary technologies will be used for the NFL’s critical in-game communication. We’re proud of our new headset’s performance, and we’re proud to be part of the game.”
For the complete release, click here