Wall-to-wall coverage of Super Bowl XLVIII produces double-digit spikes for NFL Network, NFL.com, and NFL Mobile
NFL Media’s 11th year covering the Super Bowl produced record-breaking results across all platforms.
Providing expert analysis, the latest news and reports, special guest appearances, and matchup-related programming leading up to Super Bowl XLVIII, NFL Network served up 140 total hours – including a record 86 live hours – of programming from 12 sets in eight locations across New York City and New Jersey, utilizing a roster of 40 on-air personalities with a combined 17 Super Bowl rings.
- For Super Bowl week*, NFL Network averaged 175,000 viewers in Total Day and 226,000 viewers in Primetime – up +20% and +31%, respectively, compared to last year making this the most-watched Super Bowl week ever on NFL Network.
- With more than 41 hours of Super Bowl coverage, SUPER BOWL LIVE averaged 141,000 viewers and up +60% over last year’s average audience (88,000 viewers).
- On Super Bowl Sunday, NFL GAMEDAY MORNING averaged 657,000 viewers – up +10% over last year’s telecast (596,000 viewers), making this the most-watched NFL GAMEDAY MORNING ever.
- NFL Network’s postgame audience peaked from 10:30PM-11:00PM with an average of 1.14 million viewers, up + 25% over last year’s highest postgame peak (906,000 viewers)
- NFL Network averaged 313,000 viewers in Primetime on Super Bowl Sunday – up +52% compared to last year’s performance.
- For the entire 2013 postseason, NFL Network averaged 148,000 viewers in Total Day – up +13% compared to last year’s performance (131,000 viewers) making this the most-watched postseason ever on NFL Network.
NFL DIGITAL MEDIA
Across all internet-connected devices, including PC’s, tablets, and smartphones, the official digital properties of the National Football League delivered original video programming, the latest news and information, as well as unprecedented access to players, celebrities and musicians. NFL Digital Media’s offerings included NFL Mobile from Verizon which provided fans access to live, streaming video of Super Bowl XLVIII and NFL Network, including exclusive Super Bowl content and commercials.
- For Super Bowl week, visits to NFL Digital Media properties increased 24% versus last year, bolstered by a 149% increase in visits to NFL Mobile.
- Unique users of NFL Digital Media properties rose 22% during the week versus last year (27.8M vs. 22.8M), driven by 88% growth in NFL Mobile Properties (11.2M vs. 6.0M).
- Unique users and visits to NFL Digital Media properties were driven by an array of content around Super Bowl XLVII. The two highest performing long-form NFL Digital Media features were:
- Judy Battista’s piece on Super Bowl XLVIII’s impact on Peyton Manning’s legacy
- Mike Silver’s story on the Seahawks dominant defense being fueled by the tight bond amongst the ‘Legion of Boom’
- Video Streams during Super Bowl week across all NFL Digital Media properties increased 56% versus last year (34.0M vs. 21.8M).
- Video consumption to NFL Mobile from Verizon reached 10.3M streams for a 416% increase over last year’s Super Bowl Week.
- The highest performing video of the week featured NFL Network analysts making predictions for Super Bowl XLVIII. The video was viewed more than 800k times.
- Seen in 195 countries, NFL Game Pass consumption grew 49% year-over-year across all devices and 57% on desktop.
*Super Bowl Week is defined as January 27-February 2, 2014