Together We Make Football History

FANS MAKE SUPER BOWL XLVIII “UNFUHGHETTABLE”

It wasn’t the coolest game in Super Bowl history (game time temperature of 49 degrees) but fans throughout the country and around the world were in a New York-New Jersey Super Bowl state of mind. Fans helped make the first cold-weather outdoor Super Bowl “unfuhghettable.”

Fans tuned in, tweeted out, posted and viewed the Super Bowl from the coastline to the city in record numbers.

  • Super Bowl XLVIII on FOX was the most-watched TV show of all time with a record average of 112.2 million viewers – topping the previous mark of 111.3 million for Super Bowl XLVI.
  • The record-breaking trend extended to the Pepsi Super Bowl XLVIII Halftime Show, with 115.3 million viewers watching Bruno Mars and the Red Hot Chili Peppers. That figure surpasses the 110.8 million delivered by Beyonce last year and the prior record of 114.0 million set by Madonna two years ago.
  • Fox Sports said it averaged 528,000 viewers per minute for its live stream of Super Bowl XLVIII, a 4% jump over the average audience for last year’s Super Bowl stream and a new record for the most-watched live stream of a single sports event in the U.S.
  • There were more than 24.9 million Tweets during the live telecast of #SB48, topping the 24.1 million Tweets during last year’s #SB47 nailbiter, according to Twitter. Among the top moments:
    • @Percy_Harvin 87 yard kickoff return for a TD to open 3rd quarter (8:32pm EST): 381,605 Tweets Per Minute (TPM)
    • Malcolm Smith (@MalcSmitty) 69-yard interception return with 3:36 remaining in 2nd quarter (7:39pm EST): 244,889 TPM
    • End of halftime show featuring @BrunoMars and @ChiliPeppers  (8:23pm EST): 229,533 TPM
  • 50 million unique people on Facebook had more than 185 million interactions – posts, comments and likes – related to the Super Bowl on Sunday, according to Facebook.  In addition, the NFL’s Facebook page received 310,000 new likes on Super Bowl XLVIII Sunday up from 35,000 new likes on Super Bowl XLVII Sunday.

Among the eight million stories recorded, written and posted by the record 6,329 media were about the ways fans participated in the Super Bowl spectacle even if they didn’t go to the game.

From the concrete jungle where dreams are made to across the river to the Jersey side, fans enjoyed numerous events throughout the area:

  • 1.5 million fans kicked, slid and awed their way all up and down Broadway (on Broadway) on Super Bowl Boulevard over four days. Super Bowl Eve in Times Square looked like New Year’s Eve.
  • 25,000 fans rode the toboggan, including several thrill-seekers who should be competing in Sochi.
  • More than 250 players and former players participated in events.
  • 52 community projects from bowling to planting trees to football clinics supported important causes.
  • 7,500 fans attended Media Day in Newark along with 3,000 media.
  • There were concerts in Montclair, New Jersey and the five boroughs.

Fans and teams are already looking ahead to next season. As Seattle coach Pete Carroll said less than 11 hours after hoisting the Lombardi Trophy: “The first meeting that we’ll have about next season will be tomorrow. That starts tomorrow. Our guys would be surprised if we didn’t.”

The same goes for the league office. Said Commissioner Goodell yesterday: “We had a couple of things that, obviously, we will review and try to improve on, but overall, the event was tremendously successful.”

On to the next one.

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