Personalized digital stream of NFL content will serve millions of fans
Launching this summer, Verizon, Microsoft, Yahoo, and Gillette are initial launch partners
NEW YORK, NY: The National Football League today announced the creation of NFL Now, a personalized video service providing fans with the NFL news, analysis and highlights they want across their Internet-connected devices. This innovative and ground-breaking new digital offering will launch this summer ahead of the start of the 2014 NFL season.
Available across Internet-connected devices, NFL Now will be personalized for each fan’s interests, allowing them to follow the NFL how they want, where they want, when they want. Users will indicate their favorite team, fantasy players and which videos they like and dislike. The content stream will dynamically personalize each user’s viewing experience to deliver a customizable news, analysis and highlights offering for NFL fans around the world. Additionally, NFL Now will provide users with access to the deepest vault of on-demand NFL video content available anywhere.
NFL Now will be made available for free to NFL fans worldwide on mobile devices through the NFL Now app (available across Windows, iOS and Android app stores), and in the United States through NFL Mobile from Verizon, and on personal computers at nfl.com/now and across select consoles and streaming devices, including Microsoft’s Xbox One. Additionally, fans will have the opportunity to subscribe to NFL Now Plus, which will provide them access to premium content and features for a monthly fee.
Today’s announcement was made by NFL Commissioner Roger Goodell and the NFL’s Executive Vice President of Media, Brian Rolapp.
“We are always looking for ways to better serve our fans, and NFL Now will do just that,” said Commissioner Goodell. “Our media strategy has been a key component in the growth and success of the NFL over the past 50 years, and we fully expect NFL Now to be a big part of that initiative in the future.”
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