NFL and Teams Participate in Annual NFL-United Way Hometown Huddle Day of Service
NFL and United Way Team With USA TODAY Sports Media Group
For Vote on Favorite PSAs of Past 40 Years Using USA TODAY’s Ad Meter
The 2013 NFL season marks the 40th anniversary of the NFL-United Way partnership. In recognition of this milestone, the NFL and United Way are teaming with USA TODAY SPORTS Media Group to host a nationwide vote to identify the best NFL-United Way public service ads (PSA) of the past 40 years.
Since the partnership’s inception in 1973, more than 800 NFL players, coaches and club executives have appeared in NFL-United Way ads. The NFL’s 40-year relationship with United Way is the longest-running partnership between a sports league and nonprofit organization.
Powered by USA TODAY Ad Meter, the top 40 ads will be revealed by the decade over a four-week period. Fans can rate each ad on a scale of 1 to 10 (10 being the best) at nflunitedway40.usatoday.com. Voting begins tomorrow, coinciding with the 15th annual NFL-United Way Hometown Huddle league-wide day of service, and concludes on November 19. The top 10 will be featured on NFL.com and the winner announced on December 15.
“We are proud of the NFL’s 40-year association with United Way,” said NFL Commissioner ROGER GOODELL. “The memorable NFL-United Way messages have highlighted the importance of serving our communities through the leadership of our players and clubs. This year’s campaign features current and former NFL players encouraging young people to continue to stay fit, maintain healthy lifestyles and contribute to their communities.”
Commissioner Goodell will join Pro Football Hall of Famer FRANCO HARRIS and former Giants player AMANI TOOMER Tuesday to kick off the 40th anniversary festivities by participating in the 15th annual NFL-United Way Hometown Huddle league-wide day of service. They will attend the NFL office’s Hometown Huddle event in New York. Both Harris and Toomer participated in NFL-United Way PSAs. Harris appeared in the first year of the campaign and Toomer was featured in 2003.
“USA TODAY Sports is ecstatic to expand our relationship with the NFL and United Way and be a part of their 40th Anniversary Celebration. We are also excited to activate our Ad Meter platform so fans can vote on the greatest NFL-United Way PSAs from the past 40 years,” said USA TODAY Sports Media Group Senior Vice President of Sports Marketing and Partnerships, MERRILL SQUIRES.
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