JACKSONVILLE JAGUARS, ATLANTA FALCONS, & OAKLAND RAIDERS
EACH TO PLAY HOME GAME IN UK NEXT SEASON
In response to growing fan support of football in the United Kingdom, the NFL will take another important step in its international development in 2014 when, for the first time, three regular-season games will be played in the UK, NFL Commissioner ROGER GOODELL announced today at the league’s fall meeting in Washington, DC.
The JACKSONVILLE JAGUARS, ATLANTA FALCONS, and OAKLAND RAIDERS each will play one home game in London next year at Wembley Stadium. The dates of the games and opponents for each club will be announced later this season.
“Our fans in the UK have continued to demonstrate that they love football and want more,” Goodell said. “Both of this year’s games in London sold out quickly. The fan enthusiasm for our sport continues to grow. By playing two games in the UK this year, we are creating more fans. We hope that with three games in London next year we will attract even more people to our game.”
The International Series of regular-season games has increased NFL fan interest in the UK, with a current fan base of more than 12 million, including 2.5 million avid fans, a 30 percent increase in avid fans in the past two years.
The Minnesota Vikings’ thrilling 34-27 win over the Pittsburgh Steelers in London on September 29 drew a crowd of 83,518 to Wembley. The day before, more than 520,000 people attended a football festival on London’s famed Regent Street, enjoying football-themed games and attractions, including visits from Vikings’ and Steelers’ players and coaches.
Television ratings have shown substantial growth in the UK since 2006 – with Sunday viewership of NFL games almost doubling and the Super Bowl audience having increased 75 percent. The league also has developed new and stronger business partnerships.
Participation in amateur football in the UK has risen since the start of the International Series, growing by approximately 15 percent per year since 2007.
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