NFL Supports National Breast Cancer Awareness Month with Fifth-Annual A Crucial Catch Campaign Benefitting the American Cancer Society
Partnership Will Fund Breast Cancer Outreach, Education and
Screenings in Underserved Areas
The National Football League and NFL Players Association will support October’s National Breast Cancer Awareness Month with their fifth annual screening initiative and fundraising campaign. In collaboration with the American Cancer Society, the initiative, called “A Crucial Catch: Annual Screening Saves Lives,” reminds women 40 and older about the importance of having an annual mammogram.
Since 2009, the NFL’s program has raised approximately $4.5 million for the American Cancer Society, with the majority of the contribution coming from the sale of Breast Cancer Awareness-identified pink merchandise at retail and via the NFL Auction website. The NFL does not profit from the sale or auction of pink merchandise. For more information, visit nfl.com/pink.
Money raised through A Crucial Catch supports the CHANGE initiative, the American Cancer Society’s Community Health Advocates implementing National Grants for Empowerment and Equity program. This program provides outreach and breast cancer screenings. In the first year of the program, nearly 10,000 screenings were provided to women at low or no cost in 17 cities. In 2013, the program will extend to seven additional cities. The cities are recommended by the American Cancer Society, based on screening and mortality rates and are all within 100 miles of a NFL team.
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