JOHN BRODY has joined the NFL as Senior Vice President of Sponsorship and Media Sales, it was announced today. He will report to Brian Rolapp, Chief Operating Officer of NFL Media.
In his new position, Brody is responsible for developing national partnerships tied to the NFL brand leveraging NFL media assets and league-controlled intellectual property.
“We are pleased to welcome John to our team,” said Rolapp. “John’s experience at the league, team and agency levels make him a well-rounded executive with a wealth of experience. We look forward to working with him to further deliver value to our fans, the league, teams and sponsors.”
Brody, 40, had been a member of the Executive Management team at Wasserman Media Group since 2010 as a Managing Director of the company’s Partnership and Business Development division. Among his numerous accomplishments at Wasserman was his leadership role in securing a naming rights deal between MetLife and New Meadowlands Stadium.
A 15-year sports industry veteran, Brody spent 12 years at Major League Baseball, the last seven as the Senior Vice President of the Corporate Sales and Marketing division. Brody also spent two years as Executive Vice President and Chief Marketing Officer of the Boston Celtics and began his career as an advertising executive for Young & Rubicam New York.
A three-time winner of the Sports Business Journal “40 Under 40 Award,” and a member of their Hall of Fame, Brody is a consistent guest lecturer at many colleges and universities. He is active in numerous community groups, such as Stand Up 2 Cancer, Multiple Myeloma Foundation, the Make-A-Wish Foundation and is a Board Member of the Hank Aaron Chasing the Dream Foundation.
A native of Waterville, Maine, Brody is an honors graduate of Tufts University. John and his wife, Gayle, reside in Manhattan with their two children.