Unprecedented 3-Year TV trend for NFL continues with Super Bowl XLVII

NFL GAMES ACCOUNT FOR 55 PERCENT OF MOST-WATCHED TV SHOWS SINCE SEPT. 2010 

In addition to ranking as the year’s most-watched television show, this Sunday’s Super Bowl XLVII on CBS culminates three years of record-breaking NFL TV viewership.

Fall 2010 was the NFL’s most-viewed season reaching a total of 207.7 million fans on television with all five of the NFL’s television partners posting viewership increases.

Since Sept. 1, 2010, NFL games have accounted for the majority of television’s most-watched shows, including:

  • 55 percent of all TV shows averaging 20 million viewers*
  • 70 percent of all TV shows averaging 30 million viewers*
  • 92 percent of all TV shows averaging 40 million viewers *

 *based on live + same day viewership (minimum show length: 30 minutes)

From Sept. 1, 2010 through January 27, 2013, NFL games accounted for 135 of the 247 TV shows (55 percent) reaching at least 20 million average viewers, according to live + same day viewership information provided by The Nielsen Company.  

Following is a full breakdown:

247 shows reached at least 20 million average viewers:

135

NFL games (103 regular season games & 32 postseason games)

39

American Idol

18

London Summer Olympics

18

Dancing with the Stars

11

NCIS episodes

5

College football games (including 3 BCS National Championship Games)

3

Macy’s Thanksgiving Day Parades

2

Post-Super Bowl entertainment programs (The Voice & Glee)

2

Academy Awards

2

Academy Awards Red Carpet Shows

2

Grammys

2

NCAA Championship Men’s Basketball Games

2

World Series games (2011)

2

Two and a Half Men episodes

2

New Year’s Rockin Eve shows

1

Big Bang Theory episode

1

NBA Finals game (2011)

 

43 shows reached at least 30 million average viewers:

30

NFL games (24 postseason games & 6 regular-season games)

9

London Summer Olympics

2

Academy Awards

1

Grammys

1

Post-Super Bowl entertainment program (The Voice)

12 shows reached at least 40 million average viewers:

11

NFL games (all postseason games)

1

London Sumer Olympics (Opening Ceremony)

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