Divisional Weekend averages 34 million viewers for record third consecutive year

RAVENS-BRONCOS ON CBS MOST-WATCHED SATURDAY AFC DIVISIONAL IN 26 YEARS

7 NFL GAMES RANK AS ONLY TV SHOWS WITH 30 MILLION VIEWERS SINCE SUMMER OLYMPICS

For a record third consecutive year, the four Divisional Playoff games averaged more than 34 million viewers and accounted for the four most-watched shows on television last week (chart below).

Saturday night’s Baltimore Ravens-Denver Broncos game on CBS drew 35.3 million viewers ranking as the most-watched AFC Saturday Divisional Playoff since at least 1987.

Since the Summer Olympics, seven NFL games have accounted for the only programs on television to reach 30 million viewers – four Divisional playoff games, two Wild Card playoff games, and the final Sunday Night Football game.

Most-Watched Shows on Television, Week of Jan. 7-13, 2013

Program                                                                       Average Viewers
1. CBS Sunday Divisional (Texans-Patriots)      37.7 million
2. CBS Saturday Divisional (Ravens-Broncos) 35.3 million
3. FOX Sunday Divisional (Seahawks-Falcons)            32.1 million
4. FOX Saturday Divisional (Packers-49ers)    30.9 million
5. ESPN BCS Championship (Notre Dame-Alabama) 26.4  million
6. NCIS 21.1 million
7. Big Bang Theory 20.0 million
8. Golden Globe Awards 19.7 million
9. NCIS: Los Angeles 17.9 million
10. Person of Interest 15.7 million

Source: NFL & The Nielsen Company

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