As friends and family gather to celebrate Thanksgiving, the NFL will continue its tradition of encouraging children to be active during special NFL PLAY 60-themed games throughout Thanksgiving weekend. NFL PLAY 60 is a league-wide effort to fight childhood obesity by getting kids active for at least 60 minutes a day.
A special NFL PLAY 60 television PSA will debut during each of the three Thanksgiving games. The 90-second ad features Green Bay Packers wide receiver RANDALL COBB, Detroit Lions quarterback MATTHEW STAFFORD, Houston Texans defensive end J.J. WATT, Dallas Cowboys tight end JASON WITTEN and players from teams around the league, joining children to ‘play 60.’.The spot also will air during the Monday Night Football game on November 26 and during Thursday Night Football on November 29. In addition, the Texans-Lions Thanksgiving game will include a United Way PSA in honor of the organization’s 125th anniversary, featuring historical footage of current and former players including Philadelphia Eagles cornerback NNAMDI ASOMUGHA, Denver Broncos quarterback PEYTON MANNING and NFL legends FRANCO HARRIS, DAN MARINO and JERRY RICE.
In addition, a new PLAY 60 PSA featuring Carolina Panthers quarterback CAM NEWTON will debut beginning on Thanksgiving and continuing to air through the rest of the season.
Throughout the season, fans have voted on the NFL PLAY 60 Fit & Funny Files campaign, a series of digital online videos featuring kids working out and telling jokes alongside NFL players, coaches, mascots and cheerleaders from around the league. For each view on www.NFLRUSH.com/funnyfiles, the NFL made a donation to St. Jude Children’s Research Hospital®, and the NFL announced a total donation amount of $100,000 today. St. Jude treats children fighting cancer and other deadly diseases with pioneering research and exceptional care, and no family ever pays St. Jude for anything. Through the partnership, the NFL and St. Jude hope to help give all kids a chance to ‘play 60.’ To learn more about St. Jude and its lifesaving mission, visit www.stjude.org.
For the complete release, click here