NFL Supports National Breast Cancer Awareness Month with Fourth-Annual A Crucial Catch Campaign Benefitting The American Cancer Society
Partnership Will Fund Outreach and Breast Cancer Screenings in Underserved Areas
The National Football League and NFL Players Association will support October’s National Breast Cancer Awareness Month with their fourth-annual national breast cancer screening initiative and fundraising campaign. In collaboration with the American Cancer Society, the initiative, called “A Crucial Catch: Annual Screening Saves Lives,” reminds women 40 and older about the importance of having an annual mammogram.
To date, the partnership has raised more than $3 million for the American Cancer Society, with the majority of the donation coming from the sale of pink items at retail and on NFL Auction. Beginning this year, money raised through A Crucial Catch will support the American Cancer Society’s Community Health Advocates National Grants for Empowerment (CHANGE) program. This program provides outreach and breast cancer screenings to women who need them. The NFL markets being supported in the first year of the program are Atlanta, Baltimore, New England, Charlotte, Chicago, Cleveland, Denver, Detroit, Indianapolis, Jacksonville, Kansas City, New Orleans, New York, Philadelphia, Pittsburgh, Seattle, and Washington, DC.
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