NFL Digital Media Properties Traffic Up 46%
NFL Network set records for ratings and viewership on all three days of the 2012 NFL Draft and posted a record three-day average of 757,000 viewers – up 34 percent from 2011, according to The Nielsen Company.
The network kicked off with a record 1.44 million viewers for its coverage of Thursday night’s first round – up 38 percent from last year. NFL Network viewership was up 46 percent on Day 2 and 31 percent on Day 3.
The NFL’s digital media platforms — including NFL.com, NFL Mobile Only From Verizon and other NFL mobile products — set a record with its three-day draft coverage as unique visitors jumped 46 percent compared to last year (and 56 percent increase over 2010).