Archive for April, 2012

NFL Network sets records for all three days of 2012 NFL Draft

NFL Digital Media Properties Traffic Up 46%

NFL Network set records for ratings and viewership on all three days of the 2012 NFL Draft and posted a record three-day average of 757,000 viewers – up 34 percent from 2011, according to The Nielsen Company.

The network kicked off with a record 1.44 million viewers for its coverage of Thursday night’s first round – up 38 percent from last year. NFL Network viewership was up 46 percent on Day 2 and 31 percent on Day 3.

The NFL’s digital media platforms — including NFL.com, NFL Mobile Only From Verizon and other NFL mobile products — set a record with its three-day draft coverage as unique visitors jumped 46 percent compared to last year (and 56 percent increase over 2010).

2012 NFL Draft Round 1 highest-rated ever; More than 25 million watch first round

NFL Network & NFL Digital Properties Set Records

First-round coverage of the 2012 NFL Draft drew a combined total viewership of 25.3 million viewers on ESPN and NFL Network, according to The Nielsen Company.

The networks posted a record combined average rating of 5.28 – an 18 percent increase over last year’s first round (4.46 average rating).

The combined two-network average of 8.1 million viewers is up 16 percent from last year (7.0 million) and ranks as the second-most-watched first round ever (8.3 million in 2010).

NFL Network’s first-round coverage drew a record average of 1.4 million viewers – a 40 percent jump over last year’s previous record (1.0 million viewers).

The NFL’s digital media platforms — including NFL.com, NFL Mobile Only From Verizon and other NFL mobile products — set a record with its first-round draft coverage as unique visitors jumped 53 percent compared to last year (and 41 percent increase over 2010).

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Tebow or Romo? At least one of QBs in Saturday’s debut of “The Top 100 Players of 2012″ on NFL Network

Debut Episode This Saturday at 8:00 PM ET on NFL Network Following NFL Draft

‘The Top 100: Players of 2012 – Reactions’ Follows Each Episode at 9:00 PM ET, Featuring Commentary from NFL Network Analysts, NFL Players & Fans

Weekly Series Counts Down Top Players in Today’s Game as Voted on by Current NFL Players — Airs Every Wednesday at 8:00 PM ET Following April 28 Debut

39 New Players Crack the 2012 List

The votes are in and the players have spoken: at least one of these two quarterbacks – TIM TEBOW of the New York Jets and TONY ROMO of the Dallas Cowboys – is ranked among players No. 91-100 as voted by their fellow players in Saturday’s debut episode of The Top 100: Players of 2012 Presented by Buffalo Wild Wings debuting at 8:00 PM ET immediately following NFL Network’s live coverage of the 2012 NFL Draft.

For the second year, current NFL players have weighed in to determine the top players in today’s game on the new season of the returning series. After Saturday’s season debut, the NFL Films-produced series continues at its regular time on Wednesdays at 8:00 PM ET, beginning May 2.

Also in the debut episode:

  • A trio of 1,000-yard tailbacks
  • A three-time Pro Bowl lineman
  • A Green Bay Packers offensive player

Immediately following each episode LIVE at 9:00 PM ET will be The Top 100: Players of 2012 – Reactions Presented by Buffalo Wild Wings. Host Lindsay Rhodes and a rotating roster of NFL Network analysts and current NFL players discuss and debate the latest group of players to be unveiled from NFL Network’s Los Angeles studios. Fans have the opportunity to join in the debate and voice their own opinions and reactions on Facebook and Twitter, and vote for their own Top 100 on NFL.com/Top100.

The 11-part series which counts down from 100 to 1, unveiling 10 players in each one-hour episode. The season-finale unveiling the top 10 is split into two special one-hour episodes on Wednesday, June 27 at 8:00 PM & 9:00 PM ET.

A wide range of current NFL players present each selection and discuss the qualities which makes each player deserving of his ranking.

In the new Huddle page on NFL.com, fans can discuss The Top 100 list and voice their opinions on whether or not NFL players got it right. Huddle, a Top 100-specifc social media content page, allows viewers to share Top 100 content, and communicate across social media platforms. Additionally, fans can discuss and debate the players revealed during each episode using the hashtag #NFLTop100.

On NFL.com, viewers can vote on each player ranking and whether it should be higher or lower. Voting results from viewers will be revealed starting halfway through the list on Wednesday, May 30. Viewers can also pose questions for NFL Network analysts and player guests by tweeting their questions to @nflnetwork. An on-air social media crawl will display selected questions and the analysts will answer questions in every episode.

Provided below are some facts regarding The Top 100: Players of 2012 list:

  • For the first time, all 32 teams are represented with at least one player on the list. Seattle and Buffalo players were not represented in 2011.
  • The Top 100: Players of 2012 features 39 new players
  • 24 players with a combined 31 Super Bowl rings.
  • For the second consecutive year, the University of Miami, Fla. is the most-represented university (9 players).

For the complete press release and show schedule, click here.

Commissioner Goodell Transcript: 2012 NFL Draft PLAY 60 Youth Clinic

COMMISSIONER ROGER GOODELL
2012 NFL DRAFT PLAY 60 YOUTH CLINIC
CHELSEA WATERSIDE PARK, NEW YORK, N.Y.

 April 25, 2012

 On the status of the Saints bounty-rule matter:

 We are in the final stages of working on the discipline that will involve the players.  We hope to be doing that very soon and get that behind us.


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Tide® and NFL Announce Multi-Year Sponsorship with the League and all 32 Teams

Locker room staple now officially “The Clean the NFL Trusts”

Procter and Gamble’s Tide and the National Football League today announced a multi-year sponsorship beginning with the 2012 NFL season.  A staple of NFL locker rooms for years, Tide is also now a sponsor of the League and all 32 NFL teams, affirming the brand as the “Official Laundry Detergent of the NFL.”

Tide’s NFL sponsorship is part of Procter and Gamble’s national sponsorship of the League.  Products across Tide’s portfolio will be sporting specialty NFL packaging prior to the start of the NFL season as part of a fully-integrated program with support across all marketing channels. Additionally, the individual team sponsorships allow Tide the opportunity to utilize team marks and execute team-specific marketing programs.

“Tide’s NFL sponsorship allows us to tap into the huge passion America has for the NFL and the emotion that more than 180 million fans have for their favorite teams,” says Sundar Raman, North America Fabric Care Marketing Director at P&G. “The NFL is the ultimate test for a laundry detergent and we’re proud that our brand is one the equipment managers trust to keep uniforms clean.”
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Emmy-nominated “NFL Turning Point” renewed for 2012, 2013 & 2014 seasons

Dan Patrick returns as host

Show to air throughout NFL playoffs with four episodes added per season

Emmy Award-nominated NFL Turning Point, the NBC Sports Network’s program that utilizes NFL Films’ unprecedented access to examine the turning point of high-profile NFL games every week, has been renewed for the 2012, 2013 and 2014 seasons with more episodes added to allow the program to air throughout the NFL playoffs, NFL Films and the NBC Sports Group announced today.

With Football Night in America’s Dan Patrick returning as host, the 60-minute NFL Turning Point will make its 2012 season debut on Wednesday, September 12, and will air a total of 22 episodes, running weekly on Wednesday nights at 10 p.m. ET throughout the entire NFL season, including the playoffs and Super Bowl. The season finale, scheduled to air on Wednesday, February 6, 2013, will look back at the turning point of Super Bowl XLVII. During last year’s inaugural season, NFL Turning Point aired 18 times, primarily on Thursday nights and only aired one program during the playoffs, which was the week prior to the Super Bowl.

“We were so pleased with NFL Turning Point’s quality and performance during its inaugural year that we worked with our partners at NFL Films to increase the number of episodes this year, allowing fans to watch the show throughout the NFL playoffs,” said Jon Miller, president, programming, NBC Sports and NBC Sports Network. “NFL Turning Point is a cornerstone of the NBC Sports Network’s new original programming and representative of our commitment to the highest quality production standards. The Emmy Award nomination for the show’s first season is validation of that commitment and a tribute to our partners at NFL Films, who are true master storytellers.”

Said NFL Films President Steve Sabol, “Last year we had a great rookie season, but as Paul Brown once told me, ‘In the NFL, the biggest jump comes between the first and second year.’ We hope NFL Turning Point makes that type of leap this fall.”

Following its debut season, NFL Turning Point was nominated for Outstanding Edited Sports Series/Anthology in March by the National Academy of Television Arts & Sciences. The Sports Emmys will be awarded this Monday night in New York City.

Each week, NFL Films utilizes its unprecedented access to cover games in its traditional behind-the-scenes, award-winning style. The crucial moment in each game — its turning point — is examined in-depth and from all angles using NFL Films’ unmatched cinematography, sideline and on-field audio as well as postgame access to players and coaches.

NFL Expands Overall Roster Limit to 90 Players

Overall roster limits have been expanded from 80 to 90 players per club, the NFL announced yesterday. This will provide teams with greater roster flexibility and allow more players to be developed and evaluated.

The 90-player roster limit, which goes into effect today at 4:00 PM ET, includes players on the active, inactive, practice squad, and exempt lists, and the following reserve lists: injured, physically unable to perform, non-football illness, non-football injury, suspended (for less than one year), future, drafted-unsigned, exclusive rights, first refusal rights, unrestricted free agents with an individually negotiated right of first refusal, franchise, and transition.

The first roster reduction is to 75 players on the active list and will occur at 4:00 PM ET on the Tuesday, August 28 following preseason week 3. The final roster reduction is to 53 players on the active list and will occur at 9:00 PM ET on Friday, August 31 of preseason week 4.

2012 NFL Draft Notes

For the complete release, click here

33 NFL Greats to Announce Second & Third Round Draft Picks in Primetime; One Fan to Help Announce Pick of His/Her Favorite Team

The National Football League announced that 33 legendary NFL alumni, one representing each team and two representing the St. Louis Rams, will announce live on Friday, April 27, second- and third-round Draft picks from Radio City Music Hall.  This continues a successful program that began last year in which each selection in the second round is announced by a former player.

The NFL alumni scheduled to be on-hand to make the announcements from the podium feature six Pro Football Hall of Famers, including two from the Class of 2012.

For the complete release and list of players, click here

33 NFL greats to announce second & third round Draft picks in primetime; one fan to help announce pick of his/her favorite team

The National Football League announced that 33 legendary NFL alumni, one representing each team and two representing the St. Louis Rams, will announce live on Friday, April 27, second- and third-round Draft picks from Radio City Music Hall.  This continues a successful program that began last year in which each selection in the second round is announced by a former player.

The NFL alumni scheduled to be on-hand to make the announcements from the podium feature six Pro Football Hall of Famers, including two from the Class of 2012:

Teams marked with a * do not have a second-round selection, barring a trade into Round 2.  Their player representatives will announce their Round 3 picks. 
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