Archive for February, 2012

Super Bowl XLVI live stream sets traffic records

Over Two Million Streamed Super Bowl XLVI

More than 78 Million Minutes Streamed

The first-ever live stream of a Super Bowl in the United States attracted 2,105,441 users, making it the most-watched, single-game sports event ever online, according to data provided by Omniture and mDialog, surpassing any previously reported record. The live game stream was available on both as well as NBC Sports’ live stream was also available on NFL Mobile only from Verizon. Yesterday, NBC Sports announced its broadcast coverage of Super Bowl XLVI was the most-watched television program in U.S. history (111.3 million viewers) and the highest-rated Super Bowl in 26 years (47.0 household rating).

“The Super Bowl XLVI live stream exceeded our expectations in every way. Increasingly, sports fans are looking to digital coverage as a complementary ‘second screen’ experience, and we delivered on that promise with unprecedented robust coverage,” said Kevin Monaghan, SVP, Business Development & Managing Director Digital Media, NBC Sports Group. “The record traffic that grew throughout the event, as well as the record high engagement numbers, underscores the complementary aspect of digital as an enhancement to our exceptional television coverage.”

“It was exciting to work with NBC Sports to offer fans the Super Bowl in more ways than ever before,” said Hans Schroeder, NFL, SVP, Media Strategy and Development.  “The Super Bowl live stream was a tremendous success in its first year. We will continue to look for more ways to reach our fans.”
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Note from Commissioner Roger Goodell to NFL Fans

NFL Commissioner Roger Goodell today sent the following letter to NFL fans.

To NFL Fans:

Now that another remarkable NFL season has concluded, let me express my gratitude on behalf of all 32 NFL teams for your incredible support. Record numbers of you watched at home, made your way to the stadium, and connected with the NFL in numerous other ways during the 2011 season. Your love of football is what makes the NFL special.

We are proud of the quality of the game today. From the individuals and team skills on display in every game to the record-breaking achievements of future Hall of Famers, the 2011 season was extraordinary on many levels.

It finished up with some of the most exciting playoff games of recent years leading to a tense, drama-filled Super Bowl between the Giants and Patriots that was the most-watched show in the history of television. What a tribute to our players, coaches, and fans!

As good as it’s been, I believe the NFL’s best days are ahead. Our responsibility in leading the league is to protect and enhance the bond between our game and the passionate fans who sustain it. We know we have to earn your trust every day and prove we are worthy of your amazing support.

Our commitment to improve everything we do is ongoing. We are not done yet. From the game on the field to the fan experience at home — and everything in between — there are ways we can do even better. We owe it to you, the fans, to believe in better and strive for more. Our game has always evolved and that will continue. I encourage you to visit our new web site – – to explore how the game has improved over the past century. There are more good changes to come.

Our mission is captured very simply in these four words:
Forever forward. Forever football. Thank you once again for your passion and commitment to the game we all love.

Roger Goodell

2012 NFL Draft First Round Order

The NFL Draft will kick off in primetime for the third consecutive year. The first round will start on Thursday, April 26 at 8:00 PM ET. The second and third rounds are set for Friday, April 27 at 7:00 PM ET. Rounds four through seven will be held on Saturday, April 28 at noon ET.  

Coin flips to break the ties for the eighth and ninth selections and for the 11th and 12th selections will be conducted at the Scouting Combine.

For the complete 2012 NFL Draft First Round Order, click here

Super Bowl XLVI most-watched TV show of all time

 111.3 Million Watch Super Bowl XLVI

47.0 Household Rating is Best in 26 Years

7th Straight Year Super Bowl Audience Increases

Super Bowl XLVI is the most-watched television program in U.S. history and the highest-rated Super Bowl in 26 years, according to fast national data released by The Nielsen Company.

The game was seen by a record 111.3 million viewers (6:31-9:58 p.m. ET), topping last year’s 111.0 for Super Bowl XLV on Fox and is the biggest audience to watch a television program in U.S. history.


1. 111.3 Million – Super Bowl XLVI, NBC
2. 111.0 Million – Super Bowl XLV, Fox
3. 106.5 Million – Super Bowl XLIV, CBS
4. 106.0 Million – M.A.S.H. Finale, CBS
5. 98.7 Million – Super Bowl XLIII, NBC

HIGHEST-RATED SUPER BOWL IN 26 YEARS: The game earned a 47.0 rating and a 71 share, a gain of two percent from last year’s 46.0/69 for Super Bowl XLV and is the highest-rated Super Bowl since 1986 (Bears-Patriots, Super Bowl XX, 48.3/70). The 47.0 rating is the 6th highest in Super Bowl history.


Five additional games for NFL Network’s Thursday Night Football

New 13-game Thursday night slate runs from Weeks 2-15

All 32 teams to play in primetime in 2012

New Spanish-language NFL RedZone channel to debut in ‘12

NFL Network will televise five additional regular-season games in 2012 as part of its Thursday Night Football package, NFL Commissioner ROGER GOODELL announced today. 

The Thursday Night Football schedule on NFL Network will now feature 13 games, all on Thursdays, from Weeks 2-15 (skipping Week 12). In previous years, the NFLN slate included at least one Saturday night game.  NBC will televise the Thursday night game on Thanksgiving in Week 12, in addition to the NFL Kickoff game.

“Adding these games to the NFL Network schedule will give more players, teams, and cities the primetime stage,” Commissioner Goodell said.  “Our fans can now get an early start on the NFL weekend in the season’s first 15 weeks.”

With the expansion of the Thursday Night Football schedule, all 32 NFL teams will now play at least one primetime game in 2012.  In addition, every club will play on one Thursday following a Sunday game.

Also in 2012, NFL Network will unveil a new Spanish-language NFL RedZone channel.  NFL RedZone, produced by NFL Network, debuted in 2009 and whips around to every NFL game on Sunday afternoons, delivering the touchdowns and most exciting moments as they happen. The channel keeps fans up-to-date in real time, switching from game to game with live look-ins, highlights and a chance to see the important plays.

Thursday Night Football averaged a record 6.2 million viewers in 2011 (not including over-the-air stations) – topping the average playoff viewership of other sports on cable. TNF has doubled average viewership from its inaugural season in 2006 (3.1 million viewers).

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NFL Network at Super Bowl XLVI: What’s on ‘NFL GameDay Morning’ — Sunday, February 5 at 9:00 AM ET

Kurt Warner 1-on-1 with Giants Eli Manning & Willie McGinest Sit Down with Tom Brady & Much More on 8 ½ Hour Pregame Show

Special Guest Analyst Packers CB Charles Woodson Joins NFL Network’s Roster of 21 Analysts, Hosts & Reporters

On Super Bowl Sunday, NFL Network’s pregame show, NFL GameDay Morning will provide 8 ½ hours of live coverage starting at 9:00 AM ET with 21 on-air personalities who have won a total of 14 Super Bowl rings. NFL GameDay Morning is live from seven locations, including two sets at Lucas Oil Stadium. Additional locations include the Giants and Patriots team hotels, the NFL Tailgate, the Super Bowl Village, and with the fans at Super Bowl parties in New York and Foxborough restaurants.

NFL GameDay Morning features host Rich Eisen joined by Super Bowl winners Marshall Faulk, Kurt Warner, Michael Irvin and Warren Sapp, along with Steve Mariucci. The special Super Bowl edition also includes host Melissa Stark on a second set along with Super Bowl winners Deion Sanders, Willie McGinest, Heath Evans and Brian Billick previewing the game between the New York Giants and New England Patriots.

Super Bowl-winning cornerback of the Green Bay Packers Charles Woodson joins the set as a special guest analyst to provide insight into the game and his own experience playing in last year’s Super Bowl.

Actor Dan Lauria returns in his role as Vince Lombardi to prepare the Giants and the Patriots for Super Bowl XLVI.

The following are highlights of Sunday’s Super Bowl pregame show on NFL Network:

9:00 AM ET  

  • What to look for in Super Bowl XLVI with Marshall Faulk, Michael Irvin, Warren Sapp, Kurt Warner and Steve Mariucci
  • Melissa Stark on “The Patriot Way” – how Bill Belichick turns spare parts into champions; includes interviews with Patriots Julian Edelman, Matthew Slater and Aaron Hernandez

10:00 AM ET

  • NFL Films-produced feature goes “Back to the Future” to show the similarities between the Giants’ late-season runs in 2007 and 2011
  • The NFL Season: A Biography examines the unique relationship between Patriots quarterback Tom Brady and his mentor Tom Martinez, who is waiting for a kidney transplant:

(Advanced preview of the feature):

  • Analysts Marshall Faulk, Kurt Warner, Steve Mariucci, Warren Sapp and Michael Irvin highlight the key matchups

 11:00 AM ET

  • Feature on how “The Catch” in Super Bowl XLII changed former Giants wide receiver David Tyree’s life
  • Michael Lombardi on how Bill Belichick uses the Patriots’ loss in Super Bowl XLII to motivate his players
  • Hall of Famers Marshall Faulk, Michael Irvin and Deion Sanders discuss the Pro Football Hall of Fame’s Class of 2012
  • Players Only: The best and worst parts of Super Bowl week

12 Noon ET

  • Actor/comedian and Boston sports fan Dennis Leary pays tribute to Patriots quarterback Tom Brady
  • Steve Cyphers visits the Norman Lear Center for research and public policy at the USC Annenberg School for Communication to investigate why America was obsessed with Broncos quarterback Tim Tebow during the 2011 NFL season
  • Deion Sanders, Brian Billick and Green Bay Packers cornerback Charles Woodson discuss how winning the Super Bowl has changed their lives

1:00 PM ET

  • Steve Cyphers on the anxiety of the Manning Family on Super Bowl Sunday
  • NFL Network analysts debate if Eli Manning wins Super Bowl XLVI, which Manning has achieved more in his career?
  • NFL Films presents piece on the emotional year Patriots owner Robert Kraft has experienced with the passing of his wife and the Patriots winning the AFC title.
  • Former New England linebacker Willie McGinest on the impact of the Kraft Family on the Patriots

2:00 PM ET

  • Three-time Super Bowl champion Willie McGinest sits down with his former teammate Tom Brady for a 1-on-1 interview
  • Hall of Famers Marshall Faulk and Michael Irvin debate the hot topics of Super Bowl XLVI

3:00 – 5:30 PM ET

  • Super Bowl XXXIV MVP Kurt Warner sits down with Super Bowl XLII MVP and former teammate Eli Manning for a 1-on-1 interview:

  • Essay written by Indiana native Jon Wertheim of Sports Illustrated  on what hosting the Super Bowl means to the Hoosier State
  • Stars of the upcoming film “That’s My Boy,” Adam Sandler and Andy Samberg join the set
  • Tale of the Tape: how the Giants and Patriots match up at quarterback (Kurt Warner), running back (Marshall Faulk), wide receiver (Michael Irvin), on defense (Warren Sapp) and coaching (Steve Mariucci).
  • Super Bowl XLVI MVP picks
  • Game picks                       

***Immediately after the NBC postgame show NFL GameDay Final

Host Rich Eisen and analysts Deion Sanders, Marshall Faulk, Steve Mariucci and Michael Irvin provide analysis and highlights from the field, plus live interviews with all the stars of the game and the winning coach. Albert Breer, Stacey Dales and Lindsay Soto provide interviews following the game.

 NFL GameDay Morning Super Bowl Pregame Show Roster

Michael Irvin Analyst (3 Super Bowl rings)
Deion Sanders Analyst (2 Super Bowl rings)
Marshall Faulk Analyst (1 Super Bowl ring)
Kurt Warner Analyst (1 Super Bowl ring)
Warren Sapp Analyst (1 Super Bowl ring)
Charles Woodson Guest Analyst (1 Super Bowl ring)
Willie McGinest Analyst (3 Super Bowl rings)
Brian Billick Analyst (1 Super Bowl ring)
Heath Evans Analyst (1 Super Bowl ring)
Steve Mariucci Analyst
Rich Eisen Host
Melissa Stark Host
Fran Charles Host
Michelle Beisner Reporter
Albert Breer Reporter
Stacey Dales Reporter
Steve Cyphers Reporter
Jason La Canfora Reporter
Michael Lombardi Reporter
Ari Wolfe Reporter
Steve Wyche Reporter

For complete release, click here. unveils “NFL Perfect Challenge” with $1 million prize

Easy-to-play weekly game debuts in 2012 regular season

Pre-register now at

Super Bowl commercial introduces game today introduced the NFL Perfect Challenge featuring a $1 million prize for picking the “perfect” fantasy lineup in any week of the 2012 NFL regular season. Fans may pre-register for the free game now at

A special 30-second commercial during Super Bowl XLVI introduces the game, marking the first time the NFL has launched a digital product with a Super Bowl ad. The commercial was produced with Grey Advertising.

The new offering puts experts and beginners both in the game with a shot at the ultimate fantasy prize. With NFL Perfect Challenge, the NFL has created the first fantasy game for everybody.

NFL Perfect Challenge features an eight-player roster each week – with one quarterback, two running backs, two wide receivers, one tight end, one kicker, and one defense/special teams unit.  To qualify for the $1 million prize, fantasy team owners must pick that week’s highest-scoring player at each position (top two players at running back and wide receiver).

Scoring is based on the standard fantasy scoring in’s fantasy football game. Each week is scored separately and fans may join at any point during the season.

NFL Perfect Challenge will offer additional prizes including a trip to Super Bowl XLVII in New Orleans.


Fans can re-live Super Bowl XLVI with swipe of a finger as NFL launches first-ever commemorative Super Bowl app

Tablet App Features Extended Game Highlights, Key Play Breakdown, Interactive 360 Degree Photo and More

For the first time, the NFL is publishing a Super Bowl XLVI Commemorative App presented by NFL Magazine. The tablet app is the ultimate NFL digital keepsake that chronicles the New York Giants’ and New England Patriots’ road to Super Bowl XLVI.

Available today on both Android and Apple products, the Super Bowl app offers season recaps for both teams, player video-highlight reels, interactive polls, Super Bowl history, and the best photos from each team’s championship season.

After Super Bowl XLVI, the app will celebrate the winning team with extended highlights of the game, expert breakdown of key plays, video of on-field interviews, presentation of the Vince Lombardi Trophy and the interview with the MVP and, editorial coverage of its championship, an interactive 360-degree game day stadium photo, and more.

The Super Bowl XLVI app is on sale at a pre-game discount of $2.99 – less than half of the post-game price. Users can download the app by visiting the Android Market ( and iTunes App Store (


Pro Football Hall of Fame Class of 2012 announced live on NFL Network

Enshrinees Unveiled Saturday, February 4 at 5:30 PM ET on Road to Canton: Pro Football Hall of Fame: Class of 2012 presented by Allstate  

In a special ceremony the day before Super Bowl XLVI, NFL Network will announce the 2012 Pro Football Hall of Fame enshrinees on Saturday, February 4 at 5:30 PM ET on Road to Canton: Pro Football Hall of Fame: Class of 2012 presented by Allstate.

From the Super Bowl Media Center in Indianapolis, Fran Charles hosts alongside Hall of Fame quarterbacks Dan Fouts and Warren Moon. They will be joined by the new enshrinees and current Hall of Fame members for interviews. In addition, the show will cover the process that determines who is inducted and the toughest decisions that were made this year.  Portions of the announcement ceremony will also be available live on
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NFL outlines Super Bowl XLVI security & game day plans

INDIANAPOLIS – Security screening at Lucas Oil Stadium will be significantly heightened for the Super Bowl. The National Football League strongly recommends that spectators minimize the number and size of all items carried into the stadium.

Items carried by spectators will be carefully inspected. Everyone entering the stadium on Super Bowl Sunday will be subject to security screenings, including metal detectors, pat-downs, and other special security checks.   Spectators choosing not to consent to the NFL’s security requirements will be refused admission.

Certain items may not be brought into the stadium.  Small bags, subject to check, will be permitted but binocular and camera cases, among other items, will not be allowed.  Spectators are urged to carry nothing larger than a small purse or bag.  The NFL and Lucas Oil Stadium will not hold prohibited or excluded items for spectators (see attached for list of prohibited items).

Federal and state law enforcement resources and the U.S. military support area law enforcement, fire, emergency management and public health entities.  In addition, private security companies hired by the NFL also contribute to the high level of security applied to the Super Bowl.

Temporary flight restrictions will be in place on Super Bowl Sunday that will prohibit private aircraft from operating in a large radius around the sports complex.  No blimps or other aircraft will be allowed to circle the premises.


Traffic flow, parking and stadium entry will be much different for the Super Bowl than during the regular season at Lucas Oil Stadium.

Stadium gates open at 2 p.m. (ET).  Fans are encouraged to arrive early to avoid delays and expedite entrance for everyone. In-stadium festivities begin at 5:30 p.m. (ET) with kickoff at approximately 6:30 p.m. (ET).

Only people with tickets or credentials will be allowed within the security perimeter around Lucas Oil Stadium. Everyone entering the stadium, including children, must have a ticket for the game. The largest and most convenient checkpoint for entering the stadium is to the north inside the Indiana Convention Center with entry to the ICC near the intersection of Maryland and Capitol Street or Georgia and Capitol Street. Additional spectator checkpoints are located to the east and south.

Fans can go through any of the screening points on the security perimeter and then proceed to the gate marked on their tickets.  Fans will not be able to re-enter the secured perimeter once they leave.

Wheelchair attendees and their companions must have tickets designated “wheelchair.”
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