Record 30 million fans tuned into NFL Network in September

Record primetime viewership up 27 percent for the month

All NFL GameDay Sunday shows on record pace  

Month boasts NFLN’s most-watched documentary A Football Life & NFL Replay

Fans got “Back to Football” on NFL Network in September with a record total of 29.8 million fans tuning into the network’s coverage – a 10 percent increase from 2010 – according to The Nielsen Company, which designated the September ratings period to run from August 29-September 25.

NFL Network’s primetime lineup – which features the flagship NFL Total Access, NFL Replay, Playbook, No Huddle, Sound FX and the critically acclaimed NFL Films-produced A Football Life documentaries – averaged a record 314,000 viewers, which is a 27 percent jump from last year.

All shows on the network’s Sunday NFL GameDay coverage – from TV’s first Sunday pregame show NFL GameDay Morning through NFL GameDay Final, the definitive 90-minute spin around the league recapping all of the day’s action – are on record pace. Collectively, Sunday programming averaged 282,000 viewers – up 11 percent from 2010.

Also in September on NFL Network:

  • The Sept. 15 debut of Bill Belichick: A Football Life was watched by an average of more than 657,000 fans to rank as the most watched documentary in the seven-year history of the network.
  • An average of 316,000 fans watched the Sept. 20 NFL Replay of the Cowboys-49ers Week 2 overtime thriller – marking the most-watched regular-season NFL Replay since the show debuted in 2006

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