Record primetime viewership up 27 percent for the month
All NFL GameDay Sunday shows on record pace
Month boasts NFLN’s most-watched documentary A Football Life & NFL Replay
Fans got “Back to Football” on NFL Network in September with a record total of 29.8 million fans tuning into the network’s coverage – a 10 percent increase from 2010 – according to The Nielsen Company, which designated the September ratings period to run from August 29-September 25.
NFL Network’s primetime lineup – which features the flagship NFL Total Access, NFL Replay, Playbook, No Huddle, Sound FX and the critically acclaimed NFL Films-produced A Football Life documentaries – averaged a record 314,000 viewers, which is a 27 percent jump from last year.
All shows on the network’s Sunday NFL GameDay coverage – from TV’s first Sunday pregame show NFL GameDay Morning through NFL GameDay Final, the definitive 90-minute spin around the league recapping all of the day’s action – are on record pace. Collectively, Sunday programming averaged 282,000 viewers – up 11 percent from 2010.
Also in September on NFL Network:
- The Sept. 15 debut of Bill Belichick: A Football Life was watched by an average of more than 657,000 fans to rank as the most watched documentary in the seven-year history of the network.
- An average of 316,000 fans watched the Sept. 20 NFL Replay of the Cowboys-49ers Week 2 overtime thriller – marking the most-watched regular-season NFL Replay since the show debuted in 2006.
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