USAA and NFL Team to Honor America’s Armed Forces

Multi-year sponsorship will engage fans in shared legacies, traditions of football and the military

USAA, which provides insurance and more to the military community, and the National Football League (NFL) announced today that USAA is the first Official Military Appreciation Sponsor of the NFL, beginning with the 2011 season.

USAA and the NFL will honor and thank U.S. military members for their service, and engage fans of America’s favorite sport to show their appreciation of the military through several programs that will be announced throughout the season. USAA also will become the Official Insurance Sponsor of the NFL.

USAA’s designation as the Official Military Appreciation Sponsor of the NFL is unique. Although many teams have individual military appreciation activities, this is the first national, League-wide corporate sponsorship in all of sports to honor and thank all members of the military, past and present.

“We look forward to millions of football fans joining us in saluting the men and women of the U.S. Armed Forces.” said Joe Robles, USAA president and CEO.

“We are pleased to welcome USAA to the NFL family,” said Keith Turner, the NFL’s SVP of sponsorship & media sales. “We look forward to working with them to reach all NFL fans and even more military, veterans and their families.”

Robles added, “It might surprise those who know USAA well that there are millions of people in the military community – those who have or are serving and their family members – who don’t know they can be a USAA member.  Our mission is to serve all members of this community, and this sponsorship provides a significant venue to achieve that mission.”

USAA means United Services Automobile Association and its affiliates. USAA offers insurance and more to members of the U.S. military, veterans who have honorably served and their families. Known for its legendary commitment to its members, USAA is consistently recognized for outstanding service, employee well-being and financial strength. USAA membership is open to those who are serving or have honorably served our nation in the U.S. military – and their families. For more information about USAA, or to learn more about membership, visit

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