The NFL is donating more than $1 million to the American Cancer Society as a result of this year’s A Crucial Catch breast cancer awareness campaign. Funds will support both national and local breast cancer initiatives of the American Cancer Society, which has a presence in more than 5,100 communities nationwide.
Tanya Snyder, wife of Redskins owner Dan Snyder, and Susie Spanos, wife of Chargers president Dean Spanos, served as spokeswomen for the campaign, helping to spread the word on a cause that hits close to home for both of them.
“We are extremely grateful to the NFL and its players for providing breast cancer and the American Cancer Society with such a visible awareness platform, and for the league’s generous donation to the Society’s ongoing involvement in so many local and national breast cancer initiatives,” said Scott Bennett, American Cancer Society national vice president, marketing. “We greatly appreciate the NFL’s strong commitment to this cause.”
This year’s NFL donation is comprised of profits raised through the auction of special pink items—many of them game-worn; and the sale of pink items at NFLShop.com and at retail. Many NFL sponsors and licensees also contributed a percentage of their sales of pink items in October to the cause.
The NFL and NFL Players Association supported October’s National Breast Cancer Awareness Month with their largest on-field presence to date. Many teams extended the national platform with local efforts and charitable donations; teams designated home games in honor of Breast Cancer Awareness Month and planned special in-stadium or pregame events with local organizations.
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