South Florida Super Bowl Host Committee releases economic impact study

A study released Monday by the South Florida Super Bowl Host Committee found that Super Bowl XLIV and the 2010 Pro Bowl in South Florida generated $333 million for local businesses.  The study was conducted by the West Palm Beach-based Sport Management Research Institute

“Every major city in America wishes they had a Pro Bowl and Super Bowl on their books for February 2010. We were fortunate to have that kind of business,” South Florida Host Committee Chairman Rodney Barreto said.

South Florida is hoping to attract future Super Bowls and Pro Bowls to the area and has unveiled renderings of potential upgrades to Sun Life Stadium in order to do so.

Dolphins CEO Mike Dee said the team, which spent $300 million on stadium upgrades in the past five years, cannot make the investment in stadium renovations by itself.

“There has to be a public-private component to this. There has to be some participation if we’re going to finish the job,” Dee said, adding the team is studying funding options and expects to present its ideas in September. “All those ideas are going to need to be under the category of the community wanting to do this.”

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