Following record viewership for Thursday night’s Round 1 of the 2010 NFL Draft, overnight ratings jumped 24 percent for Friday night’s second- and third-round coverage on ESPN/ESPN2 and NFL Network.
More than 23 million fans tuned in to Thursday night’s first-ever primetime kickoff of Round 1 – a 48 percent increase over last year’s first round, which had a Saturday 4:00 PM start time.
“To see the kind of extraordinary increase in viewership I think does reinforce the idea that we can put the draft on a bigger platform,” Commissioner Roger Goodell (above with Patriots second-round draft choice Rob Gronkowski) told Richard Deitsch of SI.com at the Draft on Friday night. “That’s great for everyone.”
Fans can tune in today at 10:00 AM ET (NFL Network and ESPN) for Rounds 4-7 of the 2010 NFL Draft.
For the complete SI.com story, click here.